Hiring Marketing Professionals: What Companies Look for in Applicants

Marketing professionals play a pivotal role in shaping a brand's identity, connecting with consumers, and driving growth.

Companies, like yours, are constantly on the lookout for marketers who possess a unique blend of skills, adaptability, and a finger on the pulse of market trends.

Here's are the top 6 qualities that companies look for in marketing professionals today!

1| Education and Skills

A solid educational foundation in marketing, business, communications, or a related field is often the first criterion companies consider. However, in 2022, less than 50% of companies required graduates to have at least a 2:1 qualification, according to research from the Institute of Student Employers. This shows that skills and experience are perhaps becoming more important than professional certifications.

Companies are valuing candidates with specialized knowledge in areas such as digital marketing, social media, content creation, and data analytics. Continuous learning and staying updated on industry trends are key.

Most in-demand skills by function according to LinkedIn’s 2023 Workplace Learning Report:

• Social media
• Management
• Digital marketing
• Communication
• Strategy
• Marketing strategy

2| Digital Expertise

With the digital landscape becoming increasingly integral to marketing strategies, companies seek professionals well-versed in digital marketing channels. Proficiency in social media marketing, search engine optimization (SEO), search engine marketing (SEM), and other online platforms is crucial for effective outreach in the digital age.

Recent studies have shown that search engines (ref. below) are the preferred method for obtaining information, with 86% of consumers supporting this claim. Regardless of generation, people tend to rely heavily on search engines to source answers online. Therefore expertise in this area is integral for success in business growth.

‘SEO is the top priority of 61% of marketers.’ - - The Ultimate Guide to SEO in 2023, Hubspot

3| Creativity and Innovation

Companies actively seek creative minds capable of thinking outside the box, crafting compelling narratives, and designing eye-catching visuals. The ability to innovate and bring fresh ideas to the table is a hallmark of successful marketing professionals.

Marketing is as much about art as it is about science.

The demand for creativity and innovation has become increasingly prevalent throughout various industries, such as healthcare and manufacturing. This is due to the fact that every industry faces intricate challenges that demand innovative solutions.

Ref. THE IMPORTANCE OF CREATIVITY IN BUSINESS

4| Teamwork and Collaboration

Marketing is rarely a solo endeavor; collaboration with cross-functional teams is commonplace. Companies value professionals who can work well in a team, contribute positively to the collective effort, and leverage the diverse skills within the organization.

‘Teamplayer: Ones who unite others toward a shared destiny through sharing information and ideas, empowering others and developing trust.’ - Dennis F. Kinlaw

Encouraging idea-sharing among marketing team members is crucial and should be a core value.

To ensure that new hires align with this value, it's important to create tasks and include work scenario questions during the hiring process. This will help you assess candidates' suitability for your company.

5| Project Management Skills

Given the multifaceted nature of marketing campaigns, companies prioritize candidates with strong project management skills.

The ability to juggle multiple tasks, meet tight deadlines, and keep projects on track is instrumental in the success of marketing initiatives.

Indeed has put together a list of 11 skills that project managers need in marketing - click here for the link.

6| Stickability in the Role / Upward Trajectory in your Career

1. Commitment and reliability: Stickability, or the ability to stay committed to a role and demonstrate reliability, is highly valued by employers! Consistent performance and a track record of meeting responsibilities build trust with employers.
2. Continuous improvement: Individuals who show a commitment to continuous learning and improvement tend to have a more significant upward trajectory in their careers. Employers appreciate employees who seek to enhance their skills and contribute to their professional development.
3. Your online brand: A positive online presence can contribute to building a strong professional reputation. Sharing relevant industry insights, participating in discussions, and showcasing achievements can help establish your expertise and credibility.
4. How you apply for the role: How do you stand out? Showcase your achievements, tailor your CV cover letter and remember to express your creativity and personality in each of your application touchpoints.

Conclusion

The ideal marketing professional is a dynamic individual with a well-rounded skill set, adaptability, and a keen understanding of the evolving marketing landscape.

Companies should look for marketers that continually strive to hone their skills, stay informed about industry trends, and showcase their ability to drive results in an ever-changing business environment. In turn you will find valuable assets in professionals who can navigate the complexities of modern marketing and contribute to the overall success of your brand!

??Get In Touch

We hope you found this useful and as always, if there is anything that we can do to help, don't hesitate to get in touch with us!

?? [email protected]

?? 01 - 254 8362

??Suite 107, The Masonry, Thomas Street, Dublin 8, D08 V328