Hiring Freelancers: The Win-Win Strategy for Companies of all sizes

Companies striving for growth and professionals seeking greater flexibility have both found an answer in the world of freelance consultants. While it’s not a new resource planning strategy, companies of all shapes and sizes are seeing more benefits than ever before with increased output, greater knowledge transfer and access to some of the world's best talent.?

In the PR & communications sector, the alternative to hiring an agency has often been to secure a PR consultant with relevant experience, media contacts or creativity to support the internal team's efforts. Sourcing and hiring these freelancers however has often been a hazard filled path relying on journalist recommendations or a recruiter introduction and ultimately still rely on you as the hirer to provide them with the necessary tools to do their job.?

Since the pandemic and amongst the ongoing debate around returning to the office the desire for a better work-life balance from many of the world's top talent is a hard one to ignore and has resulted in an influx of new, highly experienced consultants to the market. These consultants find work through their own contacts of course but increasingly through recruitment agencies or a new PR agency/recruitment hybrid such as StartPR.?

As a business looking to hire the best communications consultants on the market, accessing this top talent has never been easier. A hybrid like StartPR ensures the end client benefits from all the services they could expect from a PR agency at the cost of hiring a freelancer. With no upfront costs, the reasons to consider this method are plenty…?

Access to a Top Talent Pool:

Experienced freelance consultants are by their nature, experts, professionals and talented. They would struggle to develop a career in this space if they weren’t. It’s this experience and talent that makes them valuable to a business. They bring with them industry knowledge such as a little black book of media contacts, they are up to date with industry developments and they have been exposed to the wider market, and potentially your competitors.

Scalability & Cost Efficiency:

For companies looking to act quickly, freelancers offer an exceptionally cost-effective and flexible solution. PR consultants or teams secured through Start PR can be amended, mould to your changing needs and grow along with your requirements - all through one simple contract. This allows your company to remain agile by optimising its workforce precisely as needed, all the while significantly reducing overhead costs.

This enables your company to allocate resources more efficiently, thereby maximising both impact and cost-effectiveness. It's a win-win approach for companies.

Flexibility in Skillsets:

Each project can present unique skill set demands. By working with a freelancer, companies can easily assemble teams with the specific expertise required for each task. Let's say you find yourself in need of assistance with crisis communication, particularly within the Health and Beauty industry, or perhaps you're seeking support for a PR campaign targeting the Food and Drinks sector. With our freelancers, you can source professionals possessing the direct skillset and industry experience required for these specialised tasks and change when needed. This flexibility enables businesses to adapt quickly to changing demand.

Geographic Diversity:

Freelancers are not bound by geographical constraints, providing companies with the unique opportunity to engage with professionals from diverse locations around the globe, bringing a global perspective to their projects and benefiting from a wider range of cultural insights and market expertise. For instance, if your company is looking to boost its press coverage in the US market, utilising the services of a locally-based freelancer who possesses a strong understanding of the US media landscape and a black book of local media contacts can be a game-changer. With StartPR however you don’t need to deal in foreign currency or international contracts. This approach ensures that you have the support you require, no matter which country you may need it in.

Reduced Administrative Burden:

When hiring full-time employees or freelancers directly, companies must manage payroll, benefits, and employee admin. StartPR, on the other hand, can be retained on a project-by-project basis and our consultants placed in your business with all the necessary tools and services, which simplifies administrative tasks, allowing the businesses to focus on their core operations.

Incorporating PR/Communication freelancers into your business strategy can lead to greater efficiency, flexibility, innovation along with many more advantages.?

Are you interested in benefiting from StartPR's freelancers to boost your PR and communications efforts? Discover your perfect match among our global network of freelancers.?

Whether you're seeking a short-term SEO placement or a dedicated PR manager, we've got you covered. From their fees to liability insurance, we handle it all, so you can focus on what truly matters - growing your business. Get started today with StartPR.?

Discover more at: https://www.startpr.io/