Hiring a Design Agency VS Freelance Graphic Designer: What Should You Choose

Globalization allows companies to overcome physical boundaries and establish cooperation with professionals all around the world. This process has inspired the emergence of the freelance economy with platforms like Upwork, Toptal, Fiverr or 99designs that attract millions of remote workers.

Obviously, there are many freelancers all over the world, where you can find the perfect combination for your projects, including graphic design. Also, the graphic agencies guarantee high quality work and timely deliveries. They form teams of experienced and trained professionals, without leaving unpleasant surprises. But everything has a certain price.

Both the freelance graphic designers and agencies have their advantages and their imperfections, so it is up to you to analyze your offer and choose the most appropriate option.

Pros of Hiring Freelancers

1.   Specialization

Freelance graphic designers are those who knew exactly what you wanted and have the ability to do the job almost instantly.

2.   Reduce costs

Using freelancing work platforms, you're sure that a paid hour is a time worked through negotiation, which can be less expensive than agencies.

3.   Adaptability

An freelancer can easily adapt to your style and work schedule, where he does not work all day, but he will be there when you need it.

Cons of Hiring Freelancers

1.   Professional Limitations

Every freelancer has a certain set of skills that fit your needs when hired, but what if you realize you need more than expected? In this case, the professional limits of a chart could become a major obstacle.

2.   Responsibility

The most successful graphic freelancers are very precise, but when they face a reliability problem they just simply disappears.

3.   No Real Relationship

Working with a stranger for long-term business relationships is very difficult to work with.

Pros of Hiring a Design Agency

1.   Team Work

Agencies do not delegate duties to one person. Instead, they involve an entire team to work on their project. They also use state-of-the-art equipment; ensure data protection and a different brainstorming where you do not have to worry about everything.

2.   Efficiency

Working in groups, agency staff is often much faster and more productive than freelancers. They know how their customers think and behave, also to offer different design suggestions and perform the job efficiently.

3.   Availability

Although freelance workers are adapt to their working hours, they sometimes disappear and there is nothing they can do about it. But design agencies hire designers for 24/7 availability. You can always contact someone in the team.

Cons of Hiring a Design Agency

1.   Prices

Compared to a freelancer, graphic design agencies are too expensive. Self-employed workers work only for them, while companies have to pay a team of employees plus various taxes, administrative costs and other bills.

2.   Location

There are no territorial limits or limits when you recruit an freelancer. On the other hand, the vast majorities of agencies rely on the position and can not operate remotely.

The Bottom Line

You have seen that both freelancers and graphic design agencies have substantial benefits with each other, but also shortcomings. As an entrepreneur, you should be very clear about your needs and the end result of the work before making a decision about who to hire.