Hiring for CTQ: Content Strategist

Job Title: Content Strategist

Company Overview: Join our team at Choose To Thinq. We empower teams to strengthen company culture, innovate leadership practices for remote work, and foster meaningful interactions through strategic interventions during company offsites. We have been remote from Day 1 (way back in 2014) and we like to think of ourselves as one of the OG champions of the gig economy. We are often invited by companies to talk about the future of work and I always end with William Gibson's quote

The future (of work) is already here, it's just not evenly distributed. Come, experience it by working with us at CTQ!

Position Overview: Do you care about how compelling content can deliver business value? We're seeking a talented Content Strategist/ Marketer to join our team. In this role, you'll be responsible for developing and executing content strategies to engage our target audience, drive brand awareness, and generate leads.

?< We are working with a consultant on rebranding our website. In 2024 we will introduce new / restart earlier content marketing efforts>

Key Responsibilities:

Content Creation:

• Develop engaging content across various platforms, including but not limited to: Case studies Newsletters (monthly, delivered via LinkedIn/Substack), Lead magnets, Blogs, Graphics using Canva to accompany your written content (you can use templates where possible)
• Analyse and make changes to improve business value delivered

Email Marketing:

• Create and manage email sequences around lead magnets, optimizing for conversions
• Create and execute email campaigns targeting specific events and programs
• Manage and keep email lists updated
• Analyse and make changes to improve business value delivered

Webinars and Events:

1. Coordinate and manage webinars, podcasts, and other events:

• Work with Harish/ Ramanand on choosing relevant topic
• Create and send invites to relevant user lists
• Join as participant to improve value for participant as well as CTQ
• Create content for post-event engagement with participants and update lists
• Oversee the production of monthly Smartlever episodes and Incite recommendations
• Analyse and make changes to improve business value delivered

Work with other agencies:

• Provide direction and feedback to external agencies for social media, SEO, and video/podcast production
• Analyse and recommend changes to improve business value delivered by these efforts

Qualifications:

• Proven experience in content marketing and strategy
• Strong writing and communication skills
• Ability to work independently and collaboratively in a remote environment
• Prior experience in managing email marketing campaigns and analyzing metrics for optimization will be a plus
• Familiarity with webinar and podcast production processes, tools and platforms like Canva, Substack, Zoom, Asana will be a plus

Compensation:

• Base salary: INR 6-7.2 L p.a.
• Annual bonus of up to INR 1.25 L based on business value influenced (e.g. number and quality of leads generated, sales generated from those leads)

Benefits:

• Competitive salary and performance-based incentives
• Opportunity for professional growth and advancement
• Remote work

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How to Apply:

Fill this form. Please keep the following ready:

1. A sample lead magnet based on this video.
2. A sample edition of the CTQ Smartletter (not more than 400 words)

You will need to upload these files + your CV to submit the form.

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We look forward to hearing from you!