Hire a comedian to write your next campaign...

"Yes, &"?newsletter will inspire you to approach your brand with the spirit of improvisation, embracing provocative ideas and building on them in unexpected ways. It's a mindset that can help you break through the sound barrier of today's fast-paced and ever-changing business landscape. Here we'll share stories of brands that have improvised to solve problems, connect with customers, and create audacious breakthrough campaigns. Unlock your team's potential by saying "Yes, and".

Comedy can teach us a lot about resonating with audiences.

We wrote about what brand's can learn from comedians like Matt Rife about engaging audiences?here, but we also want to highlight those who are using humor in a provocative way to appeal to more customers.

Here's 3 brands who are using humor in a provocative way ..?

Radiant Plumbing:??It's rare to see a local brand, especially in the plumbing & air conditioning space, do anything so funny, let alone put together hilarious parody videos, whose lack of production quality only makes them that much more legendary. The brand caught the attention of John Oliver who then challenged them to come up with a Magnolia-themed video. Challenge accepted.?

Yes, & ...?A brilliant example of using lack of resources to your advantage. Most ads in this category are mundane at best. This couple shot for the moon with their ambitions and landed amongst the late-night stars.

Dumb Ways to Die/ Metro Trains Melbourne:?No doubt you've heard the jingle on TikTok accompanied with a number of videos showing people (mostly) doing things that will likely resulted in bodily harm in some form. The concept was originally created as a?rail safety campaign?for Metro Trains Melbourne. It's the most shared PSA in history, accompanied by characters who all suffer a hilariously macabre fate after doing unwise things - such as setting their own hair on fire or provoking a grizzly bear. The campaign was so successful, it spun off into a game app, a top 10 iTunes song, a YouTube channel, and now a TikTok trend.

Yes, & ...?This campaign was aimed specifically at audiences that didn't want to hear safety messages. Occasionally, if Mohammad won't go to the mountain, you have to make a funny video and catchy song about how he'll die if he doesn't.

Mid-Day Squares:?Family-owned businesses hardly ever get this kind of traction unless they have a celebrity influencer attached. But then?Mid-Day Squares?is not your average small business. Their TikTok is like an E! reality show with dramatized versions of what running a family owned business entails. They put amazing content out regularly poking fun at everything from 90s milk ads to the cookie monster.

Yes, & ...??The chocolate industry can be hardcore, with several behemoths who will think nothing of squashing a smaller competitor. Yet when MDS was sued by Hershey's, they responded with a quirky?Slim Shady-spoof diss track, LOL. Legend.

Could your brand use more creative improvisation to help you out-think your competitors? Work with us!

Forward to a forward thinking friend and follow for more!