Hip-hop's Brand Manager
Hey! Hope you and your loved ones have stayed safe and well during this stressful time!
Want to take your mind off everything else in the world for a brief moment? Check out the latest from Trapital.
Weekly Article
How The Weeknd Mastered His Brand
The Toronto artist maintained his mystery and still became a superstar. The 30-year-old limits his accessibility but still maximizes his reach. His peers tend to follow the same playbook, but the Starboy has stayed true to his path. Fans may never get closure on his identity, and that’s exactly how he wants it. (March 25)
Get 1 Month of Trapital Membership, on me!
If you refer 1 person to the Trapital email list, you'll get 1 month of Trapital's membership. Each Monday and Friday, you'll get up-to-date insights on the latest and greatest in hip-hop.
It's quick and easy to refer someone. Get your personal referral link at https://trapital.co/referrals
The Rap Investor List
This past week I released one of the several upcoming data resources that are available for annual Trapital members: The Rap Investor List. A breakdown of the investments made by hip-hop artists.
Here's a screenshot:
If you'd like to access this database and future ones upcoming, consider becoming a Trapital member. Learn more here.
Trapital Member Updates
Why Erykah Badu’s $1 Concert May Open Doors
A breakdown on Erykah Badu’s $1 livestream concert, Drake’s new partnership with Quibi, and insights from Sony’s statement on COVID-19’s impact.
Why D-Nice’s Club Quarantine DJ set was memorable and inevitable, opportunities during the crisis, and Bandcamp’s big win from Friday.
Trapital Podcast
Mike Weissman - President of SoundCloud (2019)
SoundCloud and Twitch have made one of the smartest partnerships in light of the COVID-19 outbreak. I decided to re-run my podcast interview with Mike where we talked about the streaming company’s business model, how it compares to a tech accelerator, SoundCloud’s growth in the Middle East, SoundCloud rap, and what sets the company apart from its competitors. (Originally published November 2019)
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Enjoy the rest of your weekend!
Dan
P.S. - I'm in the middle of watching Tiger King right now... this is insane! Ridiculous.