Hip-Hop is changing FinTech

Jack Dorsey has a new Marketing tactic to attract GenZ.

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The former Twitter CEO also runs Square. Square was rebranded to Block in Dec 2021 (Like FB became Meta). Block is now the parent company of?Square,????????? ??????,?Spiral,?TIDAL, and?TBD.

This article is about Cash App — a peer-to-peer money transfer service that also let’s one spend, bank, and invest money. It’s a financial platform and not a bank.?

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Cash App’s primary target audience is young consumers — although it considers its potential addressable market as 100 million people in the 13-39 age bracket.

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Bring Hip-Hop to FinTech.

Last month, Kendrick Lamar announced “The Big Steppers Tour” in support of his first new album after five years of hiatus. So Jack partnered with him to make tickets available for pre-sale exclusively via the Cash App 24 hours before the rest of the public.

Kendrick is a GenZ icon and a powerful ambassador for the hip-hop community. His work has earned him a Pulitzer Prize and 14 Grammy Awards, making him one of the most successful and influential rapers of all time. He is a role model for young people who want to be successful in life.?

Cash App is trying to appeal to Generation Z by touting its services as being more ‘cool’ and ‘culturally aligned’ than those of its competitors - Venmo, Apple Pay, and Google Pay. The Hip-Hop integration seems to be working. Cash App recently surpassed Venmo for total downloads. (Venmo still has more active users.)

On a related note, earlier this month, Becky G entered into a partnership with Cash App to give away?$500,000?worth of Bitcoin to her fans - via Cash App.?

Jack's FlyWheel Model:

Partner with Hip Hop Artists

> Reach Millions of Fans

> Fans Recruit Family & Friends on Cash App

> the (transaction) cycle continues

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