Himalaya PartySmart’s expansion, IPL 2025’s ad innovations , this week’s Standout Campaigns from Tanishq, Godrej, Decathlon India, and more.
CommsBrief | Anand Prakash on the mix of strategic comms and rising aspirations driving luxury car growth in IndiaCommsBrief | Abhinav Srivastava of Madison PR and Malvika Sinha of Ruder Finn India on balancing AI with human insight in PR
Madison PR's Abhinav K Srivastava & Ruder Finn India 's Malvika Sinha discuss AI’s role in brand reputation and crisis management. While AI enhances monitoring and sentiment analysis, they stress the need for human judgment in decision-making, cultural nuance, and strategic communication.
More here: https://mediabrief.com/exclusive-abhinav-srivastava-madison-pr-malvika-sinha-ruder-finn-india/
Campaigns We Like | The week’s standout campaigns by Tanishq, Godrej, Decathlon, others
This Women’s Day, brands like Tanishq, Godrej, Luminous, vivo, DECATHLON, and Prega News spotlight empowerment, diversity, and inclusion. From challenging biases in STEM to redefining success and breaking societal norms, these campaigns celebrate women’s strength, choice, and achievements.
Titan Company Limited | pelki tshering | AutumnGrey (Autumn Worldwide) | 葛瑞集团 India | Anusha Shetty | Kopal Naithani | Tanya Dubash | Swati Bhattacharya | Oink Films | Shirsha Guha Thakurta | Luminous Power Technologies (P) Ltd | Neelima Burra | vivo India | Geetaj Channana | FCB Group India | Ashima Mehra | Decathlon Sports India | Sankar Chatterjee | MANKIND PHARMA LTD | Joy Chatterjee | Rajeev Juneja | Rajesh Kaul
Rajesh Krishnamurthy and Ragini Hariharan on balancing wellness and celebration with Himalaya PartySmart
Himalaya PartySmart welcomes Aditya Roy Kapur as brand ambassador, aligning with Gen Z and Millennials. The brand expands into Gummies, offering a fun, portable hangover remedy. Leaders Rajesh Krishnamurthy and Ragini Hariharan share insights on marketing, innovation, and PartySmart’s future.
More here: https://mediabrief.com/exclusive-rajesh-krishnamurthy-and-ragini-hariharan-on-himalaya-partysmart/
Ishan Chatterjee:?IPL 2025 on JioStar integrates TV and digital, offering advertisers unmatched reach, engagement
In a Mediabrief.com exclusive, Ishan Chatterjee shares how IPL 2025 on JioStar brings advanced targeting, AI-driven segmentation, and ad innovations across TV and digital. With early ad sales success and a record viewership expected, advertisers can leverage precision marketing for maximum impact.
An earnest effort from TRAI and the Government: B Surendar of Red FM on TRAI recommendations
B Surendar , COO & Director, Red FM , shares how TRAI’s latest recommendations could transform FM radio with digital broadcasting, online streaming, and live sports. While key reforms bring fresh momentum, he highlights pending concerns like mobile radio access and frequency allocation clarifications.
CommsBrief | Anand Prakash on the mix of strategic comms and rising aspirations driving luxury car growth in India
Anand Prakash ?? , Vice President at Adfactors PR , explores how rising consumer aspirations and strategic communications are driving India's luxury car market. From brand storytelling to digital engagement, he highlights key trends and strategies that premium automakers can leverage to expand their market share.
Ankush Tiwari of Pi-Labs: Deepfakes and Digital threats – How AI poses a growing risk to women’s safety
Ankush Tiwari , Founder & CEO of pi-labs.ai , highlights the rising threats AI poses to women's safety, especially through deepfakes. He explores how AI-generated content is misused and stresses the need for awareness, protective measures, and global cooperation to combat digital exploitation.
Sunitha Natarajan of Social Panga on the shift toward purpose-driven campaigns
Sunitha Latha Natarajan , Director of Digital Strategy at SocialPanga , explores purpose-driven marketing and its impact on brands. She highlights authenticity, action-backed campaigns, and a value-based framework as key to success, with examples from Himalaya Babycare, Tata Tea, and Ariel.