Highly Profitable Marketing Strategy for Small Business: 4 of 6

Facebook Advertising

According to Facebook, there are 2 million small to medium sized businesses advertising on this social media platform. And that should come as no surprise given that Facebook ads are one of the most effective and least expensive ways to advertise your products to nearly any niche audience. No matter what industry you are in or who your target market is, there’s a good chance that you can reach your target buyers on Facebook.

One of the greatest advantages of Facebook ads are the sophisticated targeting features. While other ad platforms may have you guessing as to who is really seeing your ads, Facebook helps you narrow down your audience so that only relevant consumers can see your ad content. The platform allows you to target your audience based on a number of different characteristics including location, age, gender, online behavior, and other factors.

Getting started with Facebook ads is pretty easy. First, you need to make sure that your company has a business page. You will access the ad platform through Facebook Ads Manager, which you can access through the drop down menu on your Facebook account. Just click on “Manage Ads,” and you’ll be able to access all of the ad features.

Once you have a Facebook business page and have accessed Facebook Ads Manager, here are some other steps that you’ll need to take to get started with Facebook advertising:

• First, you’ll need to choose your objective. Facebook gives you several objective options between the Awareness, Consideration, and Conversion phases of the buyer’s journey.
• Then, work to define your audience. Facebook allows you to narrow your audience based on a variety of demographic factors as well as interests, behaviors, and connections.
• Set a budget. When it comes to Facebook ads, you can set a daily budget that provides a limit for what you can spend each day or a lifetime budget, which shows the maximum you’d like to spend for the lifetime of the ad campaign.
• It’s time to create your ad. Before you develop a headline and ad copy, you’ll want to decide on which ad format you will use. Also, be sure to include some compelling and professional images or video.
• Choose an ad placement. You can place your ads in many different areas of Facebook as well as on the Instagram social media platform.Today, your ad campaigns can appear on Facebook, Instagram, Messenger and Audience Network. And it will all depend on the campaign objective. Recently, how they group ad placements has been updated by Facebook. They are now grouped by how you want users to experience your ads. It’s either on the user’s feed or in Stories.

And then you’re ready to take your campaigns live! Setting up Facebook ads are quick and easy. But if you want to get the most out of your ad budget, you’ll need to make sure that you monitor success over time. 

If you find that one ad outperforms another, take a look at the successful ad to see what factors might be impacting performance such as the graphic or headline. Then, use what you learn when creating future ads.

Need help getting started with Facebook ads? Check out the Facebook advertising services we offer to businesses like yours. With a little help, you can be on your way to implementing one of the most profitable marketing strategies for your businesses in no time.