Highlights from Mumbrella 360: Australia's Biggest Marketing Conference
Milly Albers
Brand Image Creator | Marketing Manager | Founder MILCO design | Podcast Co-Host
2 days, 20 hours, 200+ speakers...
"Australia’s biggest media and marketing event, Mumbrella360, was a huge success in June with some of the most prominent names in the industry from Australia and around the world impressing the audience. It featured breakthrough ideas that challenged the way you think about media and marketing, sessions that kept the audience on the edge of their seats, detailed masterclasses went deep on the important issues and challenges, networking opportunities with the best and brightest and a variety of content like no other media and marketing conference in APAC. From London to Los Angeles, New Delhi to New York, Mumbrella360 in Sydney was the media and marketing hub of the world in June." See more at https://mumbrella.com.au/mumbrella360.
The most challenging part of the 2 day conference was figuring out what to actually go to, there were about 5 talks at the same time, per hour! I've got pages upon pages of notes and ideas on how to implement some key marketing strategies into SACARE, however as time is of the essence, here were my top highlights from last week's Mumbrella 360... (in order of appearance).
1. Sharp AF - Why Dollar Shave Club is Investing So Much in Creativity by Matt Knapp, Exec Creative Director
Key takeaways:
- A creative team inspires the whole company.
- Creative people are problem solvers not just advertisers.
- When you’re closer to the comments, you’re close to consumer.
2. Inclusive Marketing: Optimising Life and Business by MJ DePalma, Head of Multicultural & Inclusive Marketing at Microsoft
Key takeaways:
- Inclusive culture drives innovation.
- Inclusive products remove barriers.
- Inclusive marketing resonates.
3. The Brands Disrupting the World and How They Do It by John Ford, CEO The Once Centre
?Key takeaway: Your focus should be focused on improving society rather than generating profit.
Top companies disrupting the world:
- Burgers that Save the Planet - Impossible Foods
- Refreshing Insurance - Lemonade Inc
- Ethical Fashion - Everlane
- Mainstreaming Marijuana - Medman
- Subscription Luxury Automotive - Mercedes Benz Collection
4. Exclusive Research on half a century of Effie Awards by Mark Ritson, Marketing Professor at Melbourne Business School
Key takeaway: Business aspirations are not strategies (it's like telling a footy player that their strategy is to win)
5. The Indian Advertising Campaign That Shook The World by Swati Bhattacharya CCO FCB Ulka
Key takeaways:
- Real people
- Real conversations
- Real problems
- Real solutions
6. Containing Australia’s Worst Serial Killer by Chris Taylor CMO The Heart Foundation
Key takeaways:
- Nothing compels like stories.
- Long-term campaign with a careful diagnosis and a BIG creative idea.
7. From CMO to the Board: How Marketers are Gaining a Seat on the Table?
Key takeaway: Marketers are not just about creating pretty merchandise, they’re problem solvers and a vital part to the growth of any organisation.
For the full scope of the conference, head to: https://mumbrella.com.au/mumbrella360
Hope you enjoyed these hot lil tips, must say my mind is bursting, and I'm feeling motivated and inspired AF (as Matt Knapp would say!). Right now heads down and back to work!