Highlights from the Hakuhodo Digital Network Summit 2024!

Celebrating the strength, resilience, and achievements of women worldwide. #InvestInWomen #IWD2024

It was a whirlwind 27 - 28 February 2024, as representatives from PMG Singapore and South Korea arrived in Tokyo, Japan to attend the annual Hakuhodo Digital Network Summit 2024.

It was an enlightening sharing session, with nearly 40 members joining from all around the world. Each agency did a quick sharing session, and PMG was represented by Hye Ryeong Park (KR), Jae Tan (SG) and Kayleen Ang (SG), where they shared the achievements and work that PMG has accomplished in the past year.

An action-packed two days was had by all; from compelling topics on industry trends, to banding together to work on creative exercises, it was definitely one for the memory banks! Hear what our girl power representatives had to say about the summit:

“Having meetings with various agencies gathered under our Hakuhodo network, I was able to gain deeper insights and information than initially expected. It was good to bounce off ideas and understand the various digital fields and industries that each agency was focused on, and impressive to work on a proposal for an existing client as a creative exercise. After the summit concluded, I was reminded of a toast from our networking dinner: HDN doesn’t just mean Hakuhodo Digital Network, it also means Happy Day & Night!” - Hye Ryeong Park, Senior Account Manager.

“It was a good experience to deepen our knowledge and understand more in depth on the expertise of each agency. The workshop in particular left a lasting impression, we not only were able to have mini collaborations, but were able to exchange ideas an leverage each other’s strength, as well as giving us an opportunity to work as a team to create synergy.” - Jae Tan, Art Director.?

“It was great to be able to reconnect with familiar faces (from last year’s conference), and learn what the extended Hakuhodo Network has achieved since we last met. The scheduled sharing sessions were also very eye-opening, as it encouraged us to think differently from our current perspectives. I especially appreciated the sessions on artificial intelligence (AI), as they’re ever evolving, and it’s crucial to adapt our strategies, or be left behind.” - Kayleen Ang, Social Media Manager.

It was great to have a team of women representing PMG Asia Pacific, notably during this time where we aim to forge equality and #InspireInclusion in all aspects of our business.