Highlights from Digital Fashion Academy

Stay in the loop: check out the latest digital and e-commerce fashion updates from our community.

Fashion and E-commerce trends

??Richemont has finally landed a buyer for Yoox Net-a-Porter.

历峰集团 will invest between €800 million and €1 billion in a capital increase for YNAP to cover the platform’s losses. Mytheresa has entered into a binding agreement to acquire 100 per cent of Yoox Net-a-Porter (YNAP) from Swiss conglomerate Richemont, the companies confirmed on Monday. Richemont will sell YNAP with a cash position of €555 million and no financial debt in exchange for a 33 per cent stake in Mytheresa. Richemont will have the right to nominate a member and an observer to the supervisory board of Mytheresa once the deal closes.In exchange, Richemont will get to rid itself of the YNAP property.

This ecommerce business case doesn't mean that ecommerce is in decline: on the countrary, the value of fashion ecommerce market is expected to double its value by 2030 (statista.com) but it also shows that you need specific skills and eficient processes to run a profitable ecommerce. Read more here:

STATISTA Chart: https://www.statista.com/statistics/1298198/market-value-fashion-ecommerce-global/ The Fashion Law

??Learning from Mistakes it's not the best way to learn. Why?

Above all among the startups, in recent years, the “fail fast” mentality has become quite popular, but there are some misconception and problems about it, not only considering the costs themselves but also on a psychological and emotional level. Find out more in the article:

Online Courses Highlights

??Are you ready to improve your ecommerce P&L? Start boosting the performance of your ecommerce with P&L management training thanks to a specific course, created by fashion finance experts. It will give you a comprehensive understanding of the profit and loss of ecommerce since each lesson of the P&L management training is crafted to provide practical examples and best practices used by international companies to help you succeed. Discover more here:

??Ready to master the art of visual communication? Learn how effective visual merchandising taps into psychology to boost customer engagement, enhance sales, and elevate your brand's unique appeal. Discover the best practices, tools and techniques of international fashion & luxury brands. Study flexibly and benefit from the experience of the visual merchandising expert Monica Minervini :

What will you get in this course:

- Consumer psychology and strategies to stimulate the five senses effectively; how to use color, shape, and light strategically in merchandising;

? organize your exhibition space efficiently and effectively;

? the best techniques for creating displays;

? design and realize attractive and high-performance store space;

? an introduction to window displays.

This course is recommended for fashion retail professionals; store owners and store managers; visual Merchandising Professionals.

Save The Date! 30 October - Forum Retail in Milan

Meet us at the Forum Retail on next 30th October. It will be a great chance to meet the community of Executives, C-Level and Retail Managers and get inspirational ideas and benefits from the panels, discussing topics from AI Integration to Predictive Analysis, Retail Media and further more:

? as part of the section FashionSpotlightHub, curated by Digital Fashion Academy together with Enrico Fantaguzzi and Enrico Roselli , we will host panelists as Emanuele Mazziotta (Chief Operating Officer Coccinelle), Alessandro Pacetti (Global Direct to Consumer Director Vibram Group) to focus on the #BrandIdentity as the key to business continuity;

? we will also have the opportunity to share the vision and experience of professionals such as Stefano Leoni (General Manager Ralph Lauren), Andrea Forni(Global IT & Digital Director Wolford) and Leonardo Pecchioli (CEO & Founder Keros Digital) about the evolution of the #OmnichannelRetail and digital trends.

Don't miss it! https://ikn.it/forum-retail-2024/

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