Highlights from the 2024 Ancileo Travel Insurance Workshop

We've recently wrapped up our 2024 Ancileo Travel Insurance Unlocked Workshop on 26-27 February, bringing together ancillary representatives from 11 top travel players.?

Over two days, we dived deep into 4 key modules to address core travel insurance challenges and opportunities:

? Module 1: Merchandising Best Practices

Speaker: Lorna Gonzalez, Insurance Manager, Amadeus?

Dived into successful merchandising strategies from the airline industry to enhance travel insurance programs.

? Module 2: Navigating Legal and Regulatory Challenges

Speaker: Sandhia Nair, Head of Legal South APAC, Swiss Re

Addressing the complex legal and regulatory landscape of international rollouts, equipping participants with essential navigational skills.

? Module 3: Maximizing Conversion Rate with Neuromarketing

Speaker: Olivier Michel, Founder & CEO, Ancileo

Secrets of leveraging neuromarketing to boost conversion rates, blending psychological insights with marketing prowess.

? Module 4: Structuring Value-Driven Partnerships

Speaker: Olivier Michel, Founder & CEO, Ancileo

Explored strategies for building partnerships that extend beyond commissions, aiming for long-term mutual benefits.

Attendee Workshop Ratings & Insights

The workshop received positive feedback, with an average rating of 9.15/10. Participants found the sessions insightful, engaging, and impactful, highlighting the practical applications discussed.?

Top 3 Insights Gained:

1. Optimal Price and Information Pairing: Crucial for driving revenue optimization.
2. Rethinking Commission: Emphasizing a more comprehensive approach beyond just commissions for greater success.
3. Innovative Marketing Techniques: Highlighting the effectiveness of neuromarketing tools in deepening our grasp of consumer behaviors.

Look out for additional insights and highlights from the workshop in the upcoming weeks.