Highlighting Customer Benefits Beyond Great Products

by Mauricio Dulón - CX

After months of hard work, your team has developed an exceptional product that truly benefits your customers. However, upon launch, the response from customers falls short of expectations, revealing a gap in interest and engagement. This situation often arises from an intense focus on the product's technology, innovation, and features—elements you believe to be outstanding.

Yet, a critical component was overlooked: the importance of highlighting the product's benefits to the customer.

Emphasizing these benefits not only boosts interest and sales but also enhances the customer experience significantly.

A very important part of providing great CX is to put yourself in the customer’s shoes, to look at things from their perspective, to walk in their shoes. By doing that, you will understand the benefits of a product from the customer’s point of view and you will be able to effectively communicate the value your product brings to the customer. This involves a shift in perspective from what the product does to how it improves the customer's life. It's about translating features into tangible benefits that resonate with your customers.

The first step in highlighting your product's benefits is to deeply understand your customers' needs and pain points. By putting yourself in your customers' shoes, you can identify the benefits that matter most to them. Remember, benefits are not just about the product's features but about solving a problem, saving time, reducing costs, or even bringing joy.

Once you've identified the key benefits, the next step is to craft a compelling value proposition. This is a clear, concise statement that communicates the unique value your product offers. It should be easy to understand and speak directly to the needs and desires of your customers. A strong value proposition is the cornerstone of your marketing efforts.

One of the most effective ways to highlight your product's benefits is through storytelling. Stories have the power to connect on an emotional level, making your product more relatable and memorable. Share stories of how your product has made a difference in people's lives, focusing on the benefits to the customer.

Do not forget that a great experience happens when the customer perceived value and that does not happen by chance, you need to make it happen, you need to highlight the customer benefits beyond a great product.