HighLevel Software Review: Features, Pricing & Details

HighLevel software is an all-in-one white-label CRM software for practitioners, businesses, and agencies of all sizes. It enables the automation of marketing campaigns, lead nurturing, and sales closing. It also allows businesses and agencies to sell HighLevel as SaaS at their preferred price under their brand name and keep 100% of the revenue generated.

In this HighLevel review, I will highlight its features, pricing, pros and cons, and my experience with the software to help you make a smart buying decision.

What Is HighLevel CRM Software?

HighLevel CRM is an all-in-one CRM software that provides digital marketing agencies, consultants, and SaaSpreneurs with all the tools they need to elevate their businesses or agencies through effective marketing automation and customer relationship management.

It also makes it possible for them to provide white-label services and resell the customized version of the software as their own.

HighLevel Features

1. Landing page and funnel builder

You can effortlessly create stunning landing pages using the Funnels & Landing Pages Builder, either with one-click templates or your own original designs. Moreover, you have the flexibility to create multiple funnels and seamlessly direct visitors to them from the dashboard.

HighLevel's funnel builder empowers you to craft sales funnels that effectively convert. You can kickstart your funnel creation process by selecting from HighLevel's range of funnel templates.

Within the same builder, you can also design a simple website and incorporate navigation. HighLevel enables you to enhance your website and funnel by obtaining a custom domain.

2. Marketing Automation

HighLevel offers various forms of marketing automation, including email automation, social media automation, and landing page tracking.

You can tailor each automation step with your own design components, ensuring that your campaigns resonate effectively with your audience.

HighLevel's Marketing Automation solution allows you to manage campaigns, send emails, and track outcomes. By adhering to a structured process for gathering customer journey data, you can enhance sales.

Utilizing HighLevel Marketing Automation, you can strategically sell products or services to encourage higher conversions through email marketing or other advertising methods.

Automated follow-up communications are sent at different stages of the buyer's journey, enabling you to gauge effectiveness at each funnel level through individual tracking settings.

3. CRM and Pipeline Management

Here's how HighLevel CRM and Pipeline Management function:

• Integration: HighLevel is seamlessly integrated with platforms like Pipedrive, Salesforce, and others, providing a comprehensive view of your pipeline across all accounts.
• Mobile Accessibility: Accessible on mobile devices, HighLevel allows you to manage leads and accounts from anywhere, ensuring you never miss an opportunity.
• Responsive Design: With a responsive design, HighLevel looks great on all devices, including phones, tablets, and desktop PCs, ensuring you can seize opportunities regardless of the device you're using.
• Data Insights: HighLevel provides valuable data insights for instant decision-making. Sales representatives can prioritize prospects based on real-time data, determining which ones to focus on next week and understanding the effectiveness of their efforts without delay.

4. Booking and Online Appointment Tool

The HighLevel appointment tool includes standard calendar functionality, allowing you to build and publish calendars for clients or customers to view your appointments.

Creating and embedding your calendar into your funnels is straightforward, accessible directly from the Settings dashboard.

5. Membership Site Builder

You can leverage HighLevel to create membership websites for marketing and selling premium goods. If you're a course developer, you can seamlessly transfer your membership site to HighLevel.

The dashboard offers a sleek and simple interface, delivering results akin to platforms like Kajabi. Your membership website can feature your own domain, and you have the flexibility to visually edit your course outline.

Furthermore, you can customize the layout of your membership site's landing page and upload course video content. You also have the option to include a title for your course overview and a brief excerpt alongside an image.

6. HighLevel SMS Marketing

HighLevel's SMS Marketing feature enables direct communication with clients on their mobile devices. Messages can serve marketing, promotional, or customer assistance purposes.

With HighLevel SMS, you can send messages to multiple clients simultaneously, eliminating the need for a bulk SMS service provider.

You can monitor message delivery statistics and respond to messages directly from your dashboard. The visual text editor provides a preview of messages, resembling a cell phone screen, for easy editing.

The tracking feature allows for monitoring and guiding clients through the buyer's journey via SMS messages. The SMS interface resembles WhatsApp, offering familiarity and ease of use.

7. HighLevel Reputation Management

Manage customer comments and reviews with HighLevel CRM Reputation Management.

HighLevel provides control over your organization's online reputation. You can request clients to leave reviews on selected platforms using the "Review request" form.

8. White Label & SaaS Mode

The HighLevel Agency Pro plan, also known as the GoHighLevel White Label or SaaS Mode plan, offers a feature allowing you to customize the entire HighLevel platform with your brand and sell it as a service to your clients.

Here are the key benefits of this feature:

Create Your Own White Labeling Platform

With the white-label capability, you have the freedom to integrate your branding into the platform. This creates the impression that the software belongs to your company, concealing any association with GoHighLevel. Your clients will perceive it as your proprietary product.

Sell GoHighLevel to Your Clients

By selling the complete HighLevel platform and app to your clients, you can elevate the value you offer as an agency. This capability allows you to provide it as a standalone service or as part of a comprehensive marketing package.

Set Your Own Prices

While HighLevel has its pricing structure, as a reseller, you have the flexibility to set your own prices and retain 100% of the profit. You can choose to charge monthly, annually, or a one-time fee according to your business model. To enhance the value further, you can offer comprehensive training on the platform and charge for it separately.

9. Analytics and Reporting

HighLevel provides comprehensive reports and detailed insights into your Facebook Ads campaigns, Google Ads campaigns, and website traffic from various sources, including social media, mobile devices, and desktop computers.

You can track visitor behavior on your website, understand their actions, and analyze their duration of stay. This allows you to evaluate team performance, identify areas for improvement, and determine what strategies are effective.

10. Mobile App

The HighLevel mobile app is designed with your agency in mind, offering convenience and portability. Here are some key functionalities provided by the app:

• Create Customer Profiles: Easily create client profiles and access their contact information and addresses within your GoHighLevel account.
• Lead Generation: Use the mobile app to generate new sales leads via phone or email. You can also import existing leads from MailChimp, Hubspot, or Ontraport accounts into your CRM account.
• Start New Projects: Quickly initiate new projects directly from your smartphone, allowing for seamless workflow management on the go.

11. Multi-Channel Support

HighLevel is a sophisticated platform that may require some effort to fully master. While certain features are intuitive, navigating more complex areas like Workflows may call for additional support and guidance.

If you ever need assistance, HighLevel provides accessible support through live chat, email, or phone. Their support team is available around the clock to assist you at every stage.

The support options available include:

• 24/7 assistance from the support team
• Access to the Facebook Community
• Participation in the community-driven ideas board

12. Workflow Automation

The Workflow Automation tool streamlines the creation and execution of marketing campaigns by automating key processes.

This tool allows you to visually map out your campaign flow, starting with an initial event like an email invitation, and then setting up subsequent follow-up actions.

With its drag-and-drop interface, creating workflows is simple, and you can customize each event with ease using the available submenus.

One of the standout features of this tool is its seamless integration with various marketing channels such as email, social media, and text messaging. If you encounter any challenges, HighLevel offers pre-configured templates, called snapshots, tailored for different industries.

These templates allow you to set up campaigns quickly and efficiently. Moreover, you can reuse workflows from previous campaigns and make adjustments as needed, saving time and resources.

13. Surveys and Forms

HighLevel enables you to effortlessly create unlimited polls, surveys, and forms that seamlessly integrate with your clients' websites. These tools serve as effective channels for generating new leads and gathering valuable feedback from customers.

All the data collected through surveys and forms is conveniently displayed on the HighLevel dashboard.

Additionally, you can export the data to a Google Docs spreadsheet, simplifying the process of filtering and analyzing responses. A notable feature is the sticky contact functionality, which operates similarly to Google's Autofill.

Once a form is completed, a cookie is stored in the user's browser, allowing their information to be automatically prefilled if they revisit another page within the same domain.

Moreover, you can incorporate triggers into your surveys and forms, activating the webchat widget immediately after someone completes them. This intelligent feature enables you to engage with potential customers promptly, increasing the likelihood of initiating meaningful conversations and conversions.

14. Content Management

HighLevel offers a seamless content management system (CMS) that allows users to effortlessly create, edit, approve, publish, and save content, making it accessible to all within the organization.

The CMS provides a comprehensive set of tools in one centralized location to efficiently manage all your content-related tasks.

With HighLevel CMS, you can:

• Easily add new pages and posts to your website with just a few clicks.
• Edit existing pages and posts without any hassle.
• Schedule posts for upcoming deadlines to ensure a consistent flow of content.
• Schedule multiple posts at once to keep your social media feeds updated with fresh content.

15. HighLevel Integrations

HighLevel, as an all-in-one marketing solution, offers seamless integration with various applications, providing users with flexibility and versatility in their workflow.

Key features of HighLevel integrations include:

Compatibility with favorite applications, allowing users to utilize them seamlessly within the HighLevel platform.

Ability to transmit data through webhooks and establish connections between different applications.

Integration with Zapier via webhooks, enabling users to connect with a wide range of applications already in use.

HighLevel integrates with numerous popular applications, including:

• WordPress
• Mailchimp
• PayPal
• Calendly
• Pipedrive
• ActiveCampaign
• Kajabi
• Leadpages
• Jotform
• Teachable
• Typeform
• Call Tracking Metrics
• Wix
• SurveyGizmo
• Squarespace

HighLevel Software Review: Pricing Plans

HighLevel offers three distinct pricing plans: Starter, Unlimited, and Pro. The Starter plan is priced at $97 per month, the Unlimited plan at $297 per month, and the Pro plan at $497 per month. Opting for an annual payment entitles you to a 17% discount on all plans.

Note: All plans have a 14-day free trial and white label feature.

Agency Starter Plan ($97/month):

The Agency Starter Plan, priced at $97 per month, serves as the most budget-friendly option among HighLevel's pricing plans. It provides access to a wide range of GoHighLevel features and is ideal for individual businesses or agencies managing a couple of client accounts. Opting for an annual subscription offers a significant discount of approximately 17% for this plan.

It's important to note that the Agency Starter Account grants access to only 3 sub-accounts. For agencies requiring an unlimited number of sub-accounts, and white-label functionality an upgrade to an Agency Unlimited account is necessary.

The Starter Plan is specifically tailored for individual business owners and small digital marketing agencies, offering a solid foundation of HighLevel's capabilities within their businesses before considering expansion.

Get Started With HighLevel Agency Starter For Free

Key features of the Starter Plan:

• HighLevel Agency Dashboard: Offers an overview of your sales and marketing activities, providing valuable insights into business performance.
• Opportunities Dashboard: A powerful tool for tracking and managing leads through the sales funnel, facilitating effective lead management.
• Contact Management: Simplifies list management, enabling easy handling of contacts. Users can also add appointments, tasks, notes, and more for streamlined organization.
• Customizable Follow-Up Marketing Campaigns: Easily tailor and automate follow-up marketing campaigns for effective audience engagement.
• Surveys and Forms: Capture leads efficiently using customizable capture and survey forms, facilitating valuable data collection.
• Conversation Dashboard: Access all email, SMS, and phone conversations in one place, making it convenient to review and manage communications.
• Calendar Scheduler: Capture and organize essential appointments within the GoHighLevel scheduler app, eliminating the need for additional tools like Calendly and Acuity.

Additional features include:

• Funnel Builder: Effortlessly create and design sales funnels to enhance lead conversion and customer engagement.
• Two-way SMS Messaging: Engage in interactive and responsive SMS conversations with leads and clients for seamless communication.
• Website Builder: Customize professional websites without hassle, providing an online presence for your business.
• Voicemail: Efficiently manage and access voicemail messages, ensuring important communications are never missed.
• Integrations with Other Tools: Seamlessly connect and integrate with various third-party tools, enhancing workflow versatility and functionality.
• Google and Facebook Attribution Reporting: Gain valuable insights into marketing efforts through detailed reporting, tracking, and analyzing performance on Google and Facebook platforms.

Agency Unlimited

Agency Unlimited Plan ($297/month) Choosing the Agency Unlimited Account at $297 grants access to all features available in the Agency Starter Account, along with valuable additions, including:

• Limitless Client Sub-Accounts: Effortlessly manage an unlimited number of sub-accounts for your clients and businesses, streamlining operations efficiently.
• Workflow Builder: Design and create custom workflows to automate tasks and boost productivity, simplifying processes seamlessly.
• Customized White-Label Desktop App: Personalize and brand your desktop app with your logo and design, reinforcing your unique identity effectively.
• Phone Support: Benefit from dedicated phone support, ensuring timely assistance and prompt resolution of inquiries.

Chat Support

Access live chat support for instant communication with the support team, facilitating quick solutions to concerns. The Agency Unlimited Account provides the flexibility to create multiple accounts for clients and businesses, enabling a tailored and branded experience.

By leveraging this account, you can establish a distinct online presence through your domain, effectively reflecting your brand identity or organization. Irrespective of business size, investing in the Agency Unlimited Account proves advantageous as it allows the delivery of a personalized client experience, enhancing the uniqueness and prominence of your brand.

Specifically designed for businesses and agencies seeking comprehensive white-label services and the flexibility to manage multiple or "unlimited" clients, the Agency Unlimited Plan is an ideal choice.

Get Started With HighLevel Agency Unlimited For Free

HighLevel Pro (Unlimited Sub-accounts + SaaS Mode)

HighLevel Pro (Unlimited Sub-accounts + SaaS) is priced at $497 per month or $4970 per year, offering all the features of the Agency Unlimited plan along with numerous additional features.

The supplementary features of HighLevel Pro comprise:

• HighLevel White Label SaaS: Customize and brand the platform fully with your identity using the white-label option. Replace all GoHighLevel branding elements with personalized logos, colors, and branding to present the platform uniquely. Independently set pricing and billing structures, providing flexibility for comprehensive service packages. Empower agencies to resell the software while retaining 100% of the profit. Operate as a hybrid service and software company simultaneously, offering both services and software to clients.
• AI Conversational Bot: Access powerful artificial intelligence (AI) and machine learning capabilities. Automate conversation moderation in both spoken and written language formats. Enhance communication experience by streamlining conversation management within the platform.
• Advanced API Access: Extensive API access for flexible integration and utilization of platform functionalities. Includes email and text rebilling for seamless and automated billing processes.
• Other Features for Agencies: SaaS dashboard, non-payment lock-out, automatic sub-account generation, and SaaS snapshot. Export an entire account to another HighLevel account using the SaaS snapshot. Automatic Twilio rebilling and more.
• Features for Clients: Facebook Messenger chat, reputation management, 2-way text messaging, Google My Business chat, missed-call text back, and others.

Ideal for agencies and businesses aiming to enhance revenue by reselling the HighLevel platform to clients under their branding, the Agency Pro Plan offers a comprehensive suite of features, combining white-label capabilities, SaaS mode, AI automation, and advanced API access.

Get Started With HighLevel Pro Free Trial

HighLevel Review: Pros and Cons

Pros

• 14-day free trial period
• Comprehensive website builder featuring funnel builder and membership options
• An all-in-one system that eliminates the need for separate, costlier programs
• Integrated email systems, SMS marketing, and automation tools
• Agency portal and white-label options ideal for client projects.

Cons

• Limited integration with email tools (only SMTPs supported)
• Steeper learning curve compared to certain competitors
• Fewer integrations are available compared to some competitors

Frequently Asked Questions

Is HighLevel Worth It?

Yes, HighLevel is absolutely worth it. It's a complete digital marketing software that helps business owners and agencies automate their marketing campaigns, book appointments, nurture leads, close sales and generate recurring monthly income by reselling GoHighLevel as SaaS under their brand name.

Can You Make Money With HighLevel?

Yes, you can make money with HighLevel in several ways such as reselling the software to your customers as your own, providing white-label marketing solutions with it, and earning recurring monthly commissions through the GoHighLevel affiliate program.

HighLevel Software Review: Final Words

In this HighLevel review, you've seen the capabilities of GoHighLevel in empowering you to manage your clients and prospect list effectively. With its features, you can create campaigns and funnels to convert leads into customers seamlessly while tracking their progress through the integrated CRM.

HighLevel is particularly suitable for marketing agencies, local businesses, consultants, sales professionals, and B2B companies seeking an all-encompassing solution.

If your sales process involves extensive interaction such as phone calls, text conversations, and demos, HighLevel stands out among other funnel builders and marketing platforms due to its specialized focus on enhancing sales team performance.

By utilizing HighLevel, you can retain existing clients, expand your client base, and ultimately boost your profits.

If you're in search of a comprehensive marketing and sales platform that seamlessly integrates automation with funnels and websites, HighLevel could be the ideal choice for your business or agency.