Highest level of SME efficiency proven for a renowned publishing house in the US

In the ever-evolving world of education, where the demand for innovation and content relevance never wanes, a renowned publishing house in the US education space, found itself at a pivotal moment.

The task at hand was formidable – a complete overhaul of textbooks for middle school grades in Florida and Texas. These textbooks included subjects like Physics, Chemistry, Mathematics, Statistics, etc for grades 6th to 8th. This titan in the publishing industry possessed a rich history and recent triumphs. However, the challenge they faced was significant. Outdated content, lack of modern touch, looming deadlines, and the need for a fresh approach compelled them to seek a transformative solution.

As they embarked on the quest for a partner, UpThink emerged as a solution provider and collaborator in the truest sense. An SME-led company specializing in content services and digital learning solutions revolving around three key principles of SPEED | COST | QUALITY. Along with subject matter expertise, UpThink brought the commitment to resolve the task at hand in a timely fashion and in a way that exceeded expectations. The collaboration that ensued was spearheaded by the UpThink army with efficiency, setting a stage for publishers to provide quality learning to their readers like never before.

With the ink barely dry on the collaboration agreement, UpThink leaped into action. The challenge was intricate – concise content creation, copy editing, structural revamping, and the crucial task of drawing meaningful connections across different educational levels and grades. Along with this, UpThink was also given the all-important responsibility of proofreading the content for spelling errors, punctuation, and grammar. Multiple teams such as SMEs, language experts, designers, and content curators worked together tirelessly to come up with creative solutions to accomplish this mammoth task of delivering textbooks transformed with a new spirit and streamlined to give the learners the best experience possible.

Despite the inevitable hurdles and a slight overshoot on the previous deadline, the collaboration yielded tangible results. The textbooks underwent a complete revamp – a fusion of the old and new, presented in a completely new avatar! Modern and updated content replaced the old one that no longer reflected the vision of educators, long and boring chunks of text were replaced by concise, easy-to-grasp bite-sized content. A proper bridge was established threading the topics together, that helped the learners progress gradually through grades and still retain the previously gained knowledge. The impact was profound, evident not just in statements and metrics but it also revitalized the enthusiasm of students and educators alike.

Content updation is evident. And with the speed at which we are moving ahead with the introduction of AI and other tech tools, the content is going to need updating even sooner than what we as educators are used to in the past. The life of content relevance and the attention span of learners has reduced significantly. With these challenges at hand, it is very important for experienced subject matter experts to lead the content transformation to keep the core of the subject taught intact.

We, at UpThink, have nurtured this army of SMEs specializing in STEM subjects for the past 2 decades and have equipped them with the best of new-age capabilities thus eliminating their grunt work and only focusing on what matters - providing quality education to learners from all walks of life.

Collaborate with us to get the best of content and digital learning solutions. Visit www.upthink.com OR write to us at [email protected] to learn more.