Higher Ed Wrapped 2024: Events, Trends, and What's Next
2024 was a transformative year for higher education, marked by the FAFSA's rocky rollout, institutional closures, a rise in alternative credentials, and campus protests. From financial challenges to shifting enrollment trends, the sector navigated disruptions while adapting to evolving student needs. As we head into 2025, let's look back on the last year because higher ed is a dynamic industry of ups and downs, so staying in the know is critical. 2025 is sure to bring us more events, stories, and industry-changing moments. ?
[Blog] Unlocking the Power of our Google Premier Partnership
As a 2024 Google Premier Partner, Carnegie belongs to an elite group representing the top 3% of agencies in the United States. This recognition isn’t just a badge reflecting our certifications — it represents our commitment to both delivering top-tier performance and strategically innovating our approaches. But what does this mean for our higher education partners? Let’s explore the unique benefits of our partnership with Google.
[Blog] How SEO Can Support the Promotion of Online Degree Programs
Many of today’s students are seeking online academic opportunities from top-choice institutions across the country to advance and change their careers in a format that is more accommodating to their schedule. Colleges and universities must audit their website and search engine optimization (SEO) strategy to ensure that their online academic programs have well-structured, helpful content for students, which will also solidify their organic search performance.
[Blog] Preserving Your Website’s SEO and UX at The End of an OPM Company Partnership
?While OPMs played a crucial role in the rapid transition to online learning during COVID-19, the long-term implications of outsourcing online program marketing have prompted some higher education institutions to reevaluate their approach. After terminating an OPM relationship, however, maintaining a user-friendly web presence and strong visibility in search engines like Google requires careful planning to best support enrollment goals and ensure prospective students can still easily find and engage with online program content.
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[Podcast] Pulse Check Series: The Future of Student Search
Join Trent Gilbert as he takes over the Higher Ed Pulse: Pulse Check Series to explore the future of Student Search. Across five insightful episodes, Trent and industry leaders dive into key topics like evolving data strategies, the impact of AI, and the importance of human connection in higher ed. Get ready to rethink recruitment and enrollment tactics and stay ahead in the rapidly changing landscape of Student Search.
[Video] Slate Demo: Retention Policies
Join Slate Admissions Implementation Strategist Adam Horton on a journey through the all-important but often intimidating world of Retention Policies in Slate. Whether you are cleaning up after a mistake, or taking part in an annual data purge, this session will share everything you need to know about Slate Retention Policies.
[Webinars] Tiny Training Recordings Available for Your Slate Team
Tiny Trainings are two-hour virtual trainings that cover a range of timely Slate features. With Slate constantly evolving and providing new avenues for innovative solutions, these bite-sized trainings will keep you informed and help grow your creativity within Slate. Take a look at our Tiny Training library and purchase these informative webinars for you and your Slate team.?
[Hosting] 2025 Carnegie Conference
When: January 15—16, 2025 Where: Disney’s Yacht + Beach Club Resort
This interactive and inspiring event is unlike any other in higher education. Don’t miss out as marketing experts across industries join us to share their expertise and applications for higher ed.
Check out the full list of speakers and dive into the schedule to see what exciting sessions we have waiting for you.??