Higher Conversion With Your Audience

Everyone comprehends information differently, some through hands-on activities while others learn best through an auditory manner. When designing your presentation it's crucial to develop slides and content so you can reach a majority of your audience. Below, we’ll breakdown the difference between visual, auditory and kinesthetic learning styles and how to better prepare for each. 

Visual Learning Style

This learning group excels when provided with charts, videos, and demonstrations. Often people of this group have large imaginations and easily visual faces and places. Facial expressions are a great way to indicate how they are feeling. Try including written instructions with images to help this group truly understand the subject.

Tips for reaching this audience:

• Use graphs and other visuals in the presentation
• Provide outlines/handouts 
• Invite questions to help them stay alert
• Get rid of any type of distraction/random movements 
• Incorporate mind pictures to better help visualize

Auditory Learning Style

Auditory learners comprehend information best when in conversation. To keep them intrigued, ask open-ended questions so you force them to think about the answer. Try to create dialogue and help talk them through any process they don’t understand. The tell-tell sign of an auditory learner is someone that often talks to themselves when alone.

Tips for reaching this audience:

• Group activities such as buzz groups or brainstorming sessions 
• Use rhymes to help them remember key info
• Incorporate emotion to peek interest
• Paraphrase
• Talk about graphs and images used in the presentation
• Argument, debate, and discussion 

Kinesthetic Learning Style

Often this group is the hardest to reach during a presentation and can be the hardest to prepare for. They tend to be poor listeners because of a preference for physical experience. This could be touching, feeling or holding something to better understand how it works. You’ll notice a kinesthetic learner because they are the type of people who love to experiment and not read the directions first. 

Tips for reaching this audience: 

• Use role-play and dramatize experiences 
• Use repeating motions 
• Try to associate a feeling with whatever information you’re trying to convey
• Use different colors when trying to emphasize different points
• Provide real-life examples applicable to the subject
• Incorporate quotes, similes, and metaphors 

Although people assimilate information differently, that doesn’t mean you can’t reach them during your presentation. Understanding each learning style and how to structure your presentation could be the difference between convincing a potential client to buy your product. 

Go to https://presentationdesignexpert.com/ to learn more about how we can help you better prepare for your next presentation.