High Turnover in Salespeople & Training New Graduates in Sales
It is believed that the average annual turnover in sales is 20% to 30%. That’s a massive turnover and just think about the enormous sums of money that companies lose each year from BDRs and SDRs leaving, being dismissed or resigning from sales positions. Unfortunately, whether it be pre-sales, business development or account manager roles, it seems that many salespeople are not fit for the job, do not have enough sales experience, or lack proper sales training. There are also plenty of other personal and circumstantial reasons why sales pros might not perform well. For instance, certain proven sales representatives may no longer be hungry for the job or may not be willing to put the hard work in anymore. The flip side of this is that there are also plenty of competent sales professionals out there in the marketplace at any given time who are doing well. Such star performers will improve their sales and OTE earnings if they keep working hard and having the right attitude with customers and prospects on a daily basis.
Time & Capital Investment Required For New Salespeople
Direct replacement costs for a telesales or remote employee who has been properly trained costs corporations thousands of pounds. Companies also suffer from lost sales while they look for and train replacements. In sectors involving more complex products like medical devices, software, industrial machines etc., this is even more costly and time-consuming because it takes a lot more time to train new salespeople to learn about more complex products, their USPs (unique selling points) and benefits. It is not easy for new hires to automatically hit the ground running and new sales recruits need a couple of months to really get into the swing of things.
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Salespeople Require Different Competencies Each Year
It is believed that over 50% of U.S. college graduates, regardless of which degree they studied, are likely to work in sales. Most young graduates have no idea they will end up working in sales but it will inevitably happen as people get a reality check on what life is all about and how buying and selling is at the heart of what humans and companies do. Jobseekers soon realize that many of the jobs on offer are in the area of sales and not necessarily related to what they majored in at college. In addition, despite the thousands of colleges and universities across the USA, it is very surprising to note how very few education institutions have actual sales programs or even sales courses.
Finally, the new sales reps of 2024 need to adopt clever, innovative approaches and modern tools to succeed in sales today. But at the end of the day, sales success is all about being tenacious, willing to learn and persistent until you get the sales results you desire and deserve. Like everything in life, you get out of it what you put into it.
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