High Ticket Closers: Who are they? Where are they coming from, and what do we do with them?

The reality is the marketing world is now digital, most companies that are B2B put a great deal of time and money focusing on their efforts on selling online. Just last year $453.46 billion was spent in online retail and the number is rapidly increasing.

As this became more common a “magic” number arose in the marketing world of webinars and sales pages and that number is $1,000 aka the max amount you could sell on a webinar or sales page. It’s not unheard of that selling more has happened but it is a great marker point. What happen because of this was businesses now needed to get on the phone with their clients if they wanted to sell higher end services or products, andddd there’s one big problem with that usually…. Phone sales is a skill of its own, there are a number of reasons why (5 reasons your phone sales fail) and it’s a daunting task to do. That’s when and where “high ticket closers” were born and now help business owners with this function.

I’ve seen it pop up all over especially when I go on linkedin and see droves of theses people adding me claiming to be high ticket closers, in fact one book I read recently from an online marketer was specifically preaching that this was the job you needed to have and his program as followed would show you how. I don’t think this is in theory a bad idea, the online sales world is booming and only going to get bigger meaning there is a lot of opportunity but the reality is being a grade A salesman is an art.

So what do you do when you run a business and you get contacted by one of these high ticket closers guaranteeing more sales and better closing rates? Well, proceed with caution if you think hiring a professional is expensive wait till you higher an amateur, go back do your research on someone, how long they have been doing this for don’t overlook the fact that anyone can say they are good at this and just build a fancy portfolio. Know your numbers and test to see where realistically they should be closing and at what rate.

On the other side if you have the means for it and you really want to profit off this time or era create a tool for them. Half of being in business is about rewiring your mindset to think PRODUCER instead of consumer, I can promise you one thing, the guy who was panning for gold made way less money than the man who sold him the pan.