High Quality Product Shots provide Excellent ROI

The Benefits of High Quality Images  There are a dozen reasons your product photography matters. But ultimately, the pros of high-quality product photos boil down to a few basic benefits:

• Quality is important to your customers,
• High-quality images clarify your brand's (and product's) value proposition, and
• Images are more shareable

High-quality images clarify your brand's (and product's) value proposition Customers can't touch or try out your product when they're browsing your ecommerce store. They have to immediately understand the value proposition of the product and why they should purchase it. One way to build that kind of trust with customers is to provide crisp, clear product photos. High-quality images allow shoppers to see a product's details, check out a product from multiple angles, and get a deeper sense that they understand exactly what they're purchasing.

As Alex Schult, founder of PhotographyTalk, told Entrepreneur, images illustrate what your brand and products are about — which is precisely why you should ensure every photo is a solid representation of the brand.Photography helps people understand what the brand is about, i.e., telling someone that your business cares about the community is one thing, showing them photos of you actually helping the community is much more powerful

Poor quality images not only can leave potential sales on the table, but they can also degrade trust between the brand and customers. Blurry images prevent them from examining a product's details and bad lighting means the product's actual color or dimensions may be different from how it appears in photos. That can mean more returns or exchanges and a loss of customer loyalty.

Images are more shareable Want your product to go viral? That's less likely to happen with dark, blurry photos. Consumers are 40x more likely to share content that features an image across their social channels.

For example, research showed that Facebook posts with photos saw the most engagement over any other type of post — they accounted for 87% of total interactions. Another study showed tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets than tweets without images.

One solid example of this is Oreo, which created a 100-day, image-driven campaign to celebrate the cookie's 100th anniversary. The results speak for themselves: In just 100 days, the brand gained more than a million Facebook fans and boosted interactions by 195%.

MARC NEAL Photographer can help Marc Neal Photographer through Edmonton Product Shots can help give me a call or drop me a line so that I can develop a quote for your work.

All work can be carried out without physical interaction, this provides for social distancing recommendations for the prevention of contracting Covid19.

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