High Point Market is "Postponed"
Joseph Haecker
Fractional CMO ? Business Strategist, Advisor ? +14,500 followers ? Multi-Line Hospitality Rep ? Tech Founder ? 26 Books Published on Amazon ? Podcast Host/Guest ? Editor-In-Chief ? Mentor/Advisor ? Public Speaker
Thursday March 12, 2020 - In a press release, High Point Market Authority announced the "postponement" of Market until June. In reality, we have not ability to say for certain that the Spring Market will happen at all.
If you are a manufacturer, vendor or supplier that was already engaged to exhibit at High Point Market, how much money have you already lost? And how much revenue are you missing out on by not being able to exhibit at HPMKT?
High Point Market is officially postponed. But you can still broadcast your new products LIVE in front of the design community with The LIVE Broadcast Network.
In a special, emergency broadcast, The LIVE Broadcast Network will open up it's LIVE Stream Capability for manufacturers and vendors to share their latest products and innovations remotely, via Live Stream - "QVC-Style".
In 2018, The LBN had over 3 Million viewers tune in for our weekly Live broadcasts. For this special emergency situation, we are opening up our network to produce a "QVC-Style" series of broadcasts.
SPECIAL "QVC-Style" Facebook LIVE "HPMKT Market" Broadcast Marathon
The Live Broadcast Network Announces an Emergency "QVC-Style" Facebook LIVE "HPMKT Market" Broadcast Marathon
In an Emergency Special Facebook LIVE Event, The Live Broadcast Network is opening up it's Facebook Business Page to host a "QVC-Style" Facebook LIVE "HPMKT Marathon".
Manufacturers, vendors, suppliers and panelist can register for 1-hour time slots, to broadcast LIVE on Facebook, a QVC-Style segment. Where companies will be able to present products, talk about features, answer LIVE questions, take sales calls and process orders, all while streaming LIVE from the safety of their showrooms, warehouse or retail locations.
The fact is, designers, buyers and specifiers still need access to the latest products, updates and announcements. With or without a physical "market" venue, the industry must find a way to continue buying and selling goods.
Safely Present Products Without Spreading The Corona Virus
The health and safety of employees and clients is a number one factor. By broadcasting LIVE, "QVC-Style", manufacturers are able to communicate directly with buyers, specifiers and consumers in a safe and efficient way.
Will This Be Open To The Public?
Yes. This will be Open To The Public
Your Your Website Is Not - As a manufacturer, vendor or supplier, your website already requires visitors to log-in with credentials. As your sales reps post links in the comments section of your LIVE Stream, viewers will be able to click on the URL links.
But, because these links are password protected, and require log-in, your pricing and trade only information is safe. You would handle any direct pricing questions through direct messaging, or by simply calling your client. All of your information is safe.
Why Stream With The LBN?
One of the greatest benefits to exhibiting at a trade show, expo or market, is the consolidation of multiple vendors and buyers. By creating a central location for buyers and sellers to meet, events like this create an opportunity to discover new vendors, products and solutions.
By hosting a FB LIVE "QVC-Style" Broadcast Marathon, The LIVE Broadcast Network is able to provide those same benefits, in an environment that can not only be experienced safely and without the need for expensive travel costs. But the LIVE Video can be replayed, re-watched and continue to generate sales and sales leads for months and years to come.
Couldn't My Company Do This On Our Own?
Yes. You could go LIVE on Facebook and stream to your followers. But you would ONLY be reaching "your" followers. By broadcasting on with The LIVE Broadcast Network, you benefit from the collective marketing efforts of ALL of the companies involved. You also gain exposure to the cross traffic of viewers that tuned-in to watch another company, but discovered your company as well.
As part of your time slot purchase, The LBN also allocates $250 towards FB Boosting of your Event and Broadcast. Collectively, The LBN will spend over $20,000 on Facebook Advertising, resulting in an estimated 128.6k - 371.8k viewership result.
Can You Afford Not To Participate?
The fact is, we have no idea how long the impact from the Corona Virus may last. With trade shows, expos and events closing daily, we are in need of a solution. Regardless of the virus, trade shows and events were already seeing a drop in attendance and conversion rates (we need to find a solution regardless).
This is not only affordable, but this simply makes sense.
So, we have to ask the question. Can you afford not to participate?
Having trouble clicking the link? Click here to reserve your time spot(s):
https://www.thelivebroadcastnetwork.com/hpmkt-live-stream
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