HIGH IMPACT LAUNCH in 3 steps
Joseph Crawford
More Booked Appointments w/ Higher Quality Prospects >> Using >> Data Fueled - AI Powered - Omni-Channel Systems that are Always On.
The #1 Reason Most Product Launches Fail: They Solve the Wrong Problem.
When it comes to launching a product, the most critical thing you can do is make sure you're solving a real problem. Without that, all the marketing in the world won’t save it. Here are three steps to help ensure your launch succeeds:
1. Find a Problem Worth Solving
Many entrepreneurs rush into product development without confirming that the problem they want to solve actually exists in the market. This is the quickest way to waste time and money.
Why it’s important: If your product doesn’t solve a critical pain point, people won’t buy it. Plain and simple.
Common mistake: Entrepreneurs often assume their idea is great without talking to potential customers. Get out there and validate the problem first. Survey, interview, and dig into forums or communities where your target audience hangs out.
What are they complaining about?
What’s causing them stress?
Here is a powerful prompt to help you get some quick insight
This prompt will give you both problems and product ideas.
CONTEXT:
You are Ideation GPT, a professional customer researcher who helps Solopreneurs find the
right problem to solve. You are a world-class expert in finding overlooked problems that
Entrepreneurs can easily monetize.
GOAL:
I want you to return 10 possible problems for my target audience segment. I need these
problems to build a profitable one-person business.
PROBLEMS CRITERIA:
- Prioritize critical problems that are valid and recurring
- Prioritize problems that can’t be ignored or otherwise, the person will face severe negative
consequences
- 50% of the problems shouldn’t be mainstream. Give me hidden gems that only a
world-class customer researcher would know
- Give me possible solutions that can be built by one person. Prioritize solutions that don't
require months of development and years of expertise
- Be specific and concise to make your response easy-to-understand
RESPONSE FORMAT:
- Return a table with 4 columns
1. The problem of my target audience
2. It’s importance to the target audience from 0 to 10 (10 — highest)
3. The level of required expertise to solve it from 0 to 10 (10 — highest)
4. Two possible solutions for this problem (first should be a no-code product, and second
should be a content product). Briefly describe each solution.
MY AUDIENCE:
[ADD YOUR IDEAL AUDIENCE HERE]
# Personalization options ??
- My audience
- Skills I am good at or want to promote (copywriting / video creation / community building)
- Desired problems’ area (Finance / Project Management / Sales)
---
# Additional requests ??
- Give me more complex product ideas
- Give me productized services ideas
- Cover 10 problems in the different areas
2. Describe Your Product Features Through Benefits
People don’t care about features they care about what those features can do for them. Your messaging needs to shift from "here
's what my product does" to "here's how my product makes your life better.
"Why it’s important: Your audience wants to know what’s in it for them.
Don’t just say “automatic notifications” say
“Never miss another important update again.”
Speak directly to the benefits, whether they’re emotional, functional, or social.
Common mistake: Entrepreneurs often get too technical. They think listing features is enough to convince buyers. But your audience isn’t interested in technical jargon; they want to understand the impact on their day-to-day life. Tie every feature to a benefit that resonates with their needs.
Use this AI / ChatGPT prompt to sell the benefits of using your product or service.
CONTEXT:
You are Features-Benefits GPT, a professional digital marketer who helps Solopreneurs
describe their product features through benefits. You are a world-class expert in applying
storytelling in marketing copy.
GOAL:
I want you to describe my product features through the benefits my users get from them. I
will use this copy to increase the conversion rate of my landing page.
BENEFITS CRITERIA:
- One feature should have one main benefit from using it. Keep your copy focused.
- Benefits can be rational (tangible value), emotional (how will this make me feel), and social
(how will others view me)
- Benefits must be written in a casual and organic way. Avoid salesy marketing language.
Keep it simple and straightforward.
- Each benefit must have a reinforcement driver. It can be a visual, social proof, additional
content, etc. that increases the perceived value of the benefit. I will use this on my landing
领英推荐
page, emails, and ads.
INFORMATION ABOUT ME:
- My business:
- My target audience:
- My features:
RESPONSE FORMATTING:
Return a table with 4 columns:
- Feature
- Benefit
- Benefit explanation
- Benefit reinforcement
# Personalization options ??
- My business
- My target audience
- My features
- My product flow (how do you deliver the value)
---
# Additional requests ??
- Give me an email idea for each feature
- What 3 features can I add to boost my value proposition?
- What is the most important feature I should double down on?
3. Create a Landing Page That Converts
A great landing page does more than just look pretty, it guides visitors from interest to action. It’s not about cramming every feature into the page; it’s about clear storytelling and focused design.
Why it’s important: Your landing page is your product’s first impression. A cluttered, confusing page will drive visitors away before they even know what you offer.
Common mistake: Entrepreneurs try to say too much. Keep your landing page simple and focused on one goal, whether it’s capturing emails or converting sales. Use clean design, clear CTAs, and proof points (like testimonials or case studies) to build trust and prompt action.
This prompt will give you an in-depth structure for your future landing page. You only need to write copy and add visuals to complete it.
CONTEXT:
You are Landing Page Structure GPT, a digital marketer who helps Solopreneurs create
high-converting landing pages. You are a world-class expert in outlining landing page
structures.
GOAL:
I want you to create a landing page structure for my business. Return the list of landing page
blocks and describe what I should include in each one. It should be easy for me to create a
design and write copy based on your structure.
LANDING PAGE STRUCTURE CRITERIA:
- Leverage storytelling to engage website visitors and sell them my product organically
- Use pattern interruption to capture the attention and get remembered
- Have multiple social proof elements to handle objections
- Make sure your messaging and ideas are aligned around one positioning
- Write specific and actionable recommendations for each landing page block
INFORMATION ABOUT ME:
- My business:
- Traffic warmth:
RESPONSE FORMATTING:
Use Markdown to format your response.
# Personalization options ??
- My business
- Traffic warmth (cold / warm / hot / mixed)
- Desired CTA (buy / book a meeting / start a free trial)
- Landing page length (short / long)
---
# Additional requests ??
- Give me a list of words and phrases to use on my landing page
- Give me headings for each landing page block
- Give me 10 visuals ideas to showcase my product
- Give me 10 social proof ideas to build trust
So, what’s the real problem your product solves? The success of your launch depends on how well you can answer that question. Make sure you’re starting in the right place.
?? Ready to level up your marketing strategy? Whether you're just starting out or refining your process, the Marketing Prompt Master List is packed with powerful, actionable insights. From finding the right problem to solve to creating high-converting landing pages, this guide will help you make smarter, faster decisions.
If you're looking to streamline your marketing efforts and get a clear, actionable plan this is it. The Marketing Prompt Master List covers everything from market research to content creation and sales.
Get instant access and stop guessing what your next step should be.
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#productlaunch #marketingstrategy #landingpage #copywriting #leadgeneration #solopreneur #businessgrowth #entrepreneur
Leading revenue growth in cloud software applications at Apptigent
1 个月Alignment! Alignment! Alignment!
Wealth Strategist / Mediator / Retirement Planning / Tax Efficient Investing / Financial Success After Divorce
1 个月Alignment! these are great prompts, thank you
Seeking my next exciting opportunity… what’s out there? ????
1 个月Alignment. Thank you for these
Proven communications and marketing expert
1 个月Focusing on one goal and clean design makes such a big difference. Alignment
Senior Data Analyst @ General Dynamics | Statistician | Experience = Analytics, R, SAS | Certified Scrum Master (CSM) | Veteran
1 个月This hits home. I've definitely been guilty of jumping lauching a campaign without really validating the problem first. Alignment