High Five!

Welcome to this year’s first edition of ‘A Slice of Tangerine’.?

This issue discusses all things inclusivity in 2024, key?tips that guarantee?brands are doing representation the RIGHT way, reformist award-winning work that has permanently changed social media for the better, and that all important cookies update.?

Read, click, enjoy and let’s make this year one to remember! ?

Mary and Sam

Joint CEOs???

The 5 Golden Rules of Inclusivity??

It is essential that inclusivity and diversity stand paramount in campaign considerations, and it is the responsibility of brands to ensure that issues concerning representation continue moving in the right direction.?

Although a fundamental requirement, brands still struggle with allyship within their marketing, as “backlash for LGBT+ supportive campaigns was a running theme of debate” at Outvertising Live, late last year.??

Our senior creative, Mark Roper, has shared five golden inclusive marketing tips that will prove constructive?in 2024, drawing on his learnings from the event here .?

And that is how it’s done?

Bodyform’s Vaginas Uncensored campaign will be forever recognised as?the influential, progressive campaign that reclaimed 40 restricted words surrounding women+’s health.?

Deconstructing the censorship that had relentlessly limited the use of basic terms such as ‘vagina’ has proved to change the face of social media for the better and, as a result, secured the Grand- Prix at The Drum Awards.?

Here is what award-winning work looks like, and we must say that Tangerine was honoured to be a part of the revolution.?

How the cookie crumbled...?

The phase-out of third-party cookies in Chrome will have effects on the advertisers, forcing the industry to re-evaluate online publicising strategies.?

Our short blog tells you everything that you need to know about navigating a post – cookie world, and why this is an exciting opportunity to reconnect with audiences.?

New Client Alert?

Last, but certainly not least, we are super proud to announce that we have begun working with our latest client Iceland Foods across both our corporate and consumer offering ... we cannot wait to see what 2024 has in store for the latest partnership.?

Take a look at our journey so far here .?

Tangerine is the creative communications agency that puts you at the centre of attention. If award- winning campaigns and inclusivity-first work resonate with you, email us here . If you’d like to check vacancies and intern opportunities, click here .???