The Hidden Tactics of LinkedIn's Top 1%: What They Do Differently

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Struggling to attract opportunities on LinkedIn, even with consistent posting? With over 700 million users, the platform demands more than just regular updates; it requires a masterful strategy.

Consider this intriguing fact: Only about 1% of LinkedIn's monthly users post regularly, yet this small fraction significantly outperforms the rest.

What exactly are they doing differently? It isn’t just about visibility—it’s about forging connections that lead to genuine business results.

Questions like "How do I convert connections into clients?" and "Why isn’t my engagement leading to more opportunities?" are common among many professionals.

The answer isn’t simply to increase effort, but to refine your approach using smarter, subtler tactics favored by the top performers.

In this article, I will reveal three key strategies that this elite 1% use to slice through the clutter, boost their visibility, and turn those casual LinkedIn interactions into valuable professional relationships.

Are you ready to transform your LinkedIn strategy and see real results? Let’s unveil the hidden tactics of LinkedIn's most successful users.

1) Leverage Comments to Boost Visibility

Alright, let’s get real about your LinkedIn strategy. You're posting every day, same time, like clockwork, but think about this: each of your readers probably sees your face just once in their feed per day. That's not nearly enough to make a lasting impression or stay on their radar beyond those few seconds.

Here's a better approach to ramp up your visibility:

1. Increase Your Comment Frequency:

Sure, posting is essential, but don’t stop there. Jump into commenting on other people's posts as well. Comments are quick to craft compared to posts and they throw you right into ongoing conversations. Every comment you drop not only shows your engagement but also exposes you to a new network of connections. Each interaction is an opportunity to showcase your expertise and personality.

2. Make Those Comments Count:

Skip the generic "Great post!" responses. They don’t really say much, do they? Instead, when a post strikes a chord, share why it resonates with you or add a thoughtful perspective that builds on the original post.

This is your chance to show you’re not just passing through; you're listening and engaging meaningfully. For example, if someone shares a breakthrough in digital marketing, and you’ve had similar experiences, chime in with your take or how it could impact the future of the industry.

3. Keep the Conversation Going:

Here’s where many people miss out—don’t just leave one comment and disappear. Stick around. Reply to other comments, start a side conversation, ask questions, and dive deeper.

This doesn’t just boost your visibility; it shows you’re invested in the community, not just in broadcasting your own content. It turns a simple comment into an ongoing dialogue and cements your reputation as someone who’s really engaged and knowledgeable.

Why This Works:

Comments do more than just fill space; they create connections. Each thoughtful comment you leave can serve as a soft introduction to a new network. This repeated exposure helps people feel like they know you, building familiarity and trust. It’s this trust that transforms casual viewers into connections and, eventually, leads.

And let’s not forget, active engagement boosts your own content too. LinkedIn’s algorithm favors users who contribute positively to the platform. So, by boosting others, you boost yourself. It’s a win-win.

Implementing these commenting strategies doesn’t just increase your activity on LinkedIn; it multiplies your presence and influence, setting the stage for more profound and productive connections.

So next time you scroll through LinkedIn, don’t just consume content—comment, connect, and make your presence known.

2) Rethink Your DM Strategy

Direct messages (DMs) on LinkedIn? They’re basically the VIP room of networking—private,

personal, and perfect for meaningful connections.

So, it’s a no-brainer, right? Don’t let this golden opportunity slip by making the rookie mistake of launching into a sales pitch too soon.

Here's how you can really make the most of your DMs:

1. Schedule Serious Time for DMs:

Look, if you’re serious about using LinkedIn to its full potential, you need to dedicate time to it. I block out a full hour each day just for DMs. No distractions, just me and my messages.

This isn’t about squeezing it in between meetings; it’s about giving these conversations the space they deserve. This focused effort means you can dive deeper and make each message count without feeling rushed.

2. Focus on the Relationship First:

Here's the deal: throw out any notion of selling when you first slide into those DMs. The initial chats are all about them, not you. What’s the vibe? What are they into? What challenges are they facing? And hey, maybe even share a bit about your favorite burger joint or your weekend hiking spot. Mixing in personal tidbits makes the conversation more natural and relatable. It's about building a connection on a genuine level.

3. Keep It Real and Regular:

Consistency is key—don’t be a hit-and-run networker. Keep those lines of communication open and check back in. It shows you value the connection beyond the business potential. Regular, authentic interactions help build a foundation of trust, and that's what leads to lasting business relationships.

Why This Strategy Rocks:

Engaging in DMs this way turns what could be a cold, transactional exchange into a warm, promising relationship. When you finally do bring up your services or products, it feels like a natural part of the conversation, not a sales pitch. This method not only increases your chances of success but also makes the whole process a lot more enjoyable. Remember, people are more likely to do business with someone they like and trust.

And there’s a bonus: these genuine interactions often lead to referrals. When you make a real connection, people remember you—and not just for what you sell, but for how you made them feel. That’s the kind of impression that gets you not only repeat business but also new opportunities through the most powerful marketing tool there is: word of mouth.

So, rethink your DM strategy. It’s not just a messaging tool; it’s a relationship-building powerhouse. Make each conversation count, and watch as those relationships turn into not just leads, but also loyal customers.

3) Boost Your Profile to Maximize Results on LinkedIn

When it comes to making money on LinkedIn, it all starts with one critical element—your profile.

Think of your LinkedIn profile as your professional storefront. It's the first impression you make; it tells your story and showcases your value proposition.

If you want to start monetizing your LinkedIn presence effectively, boosting your profile is the essential first step.

Here’s how to enhance your profile to attract the right opportunities:

1. Sharpen Your Focus:

Your profile should be laser-focused on your target audience. Who are you trying to reach? What specific problems can you solve for them? Tailor every part of your profile—from your headline to your summary and experience sections—to speak directly to this audience.

For example, if you're a digital marketing expert specializing in the healthcare industry, make sure that's clearly communicated in every line of your profile.

2. Design a Compelling Call to Action:

What do you want visitors to do after viewing your profile? Maybe you want them to book a consultation, visit your website, or download a resource. Whatever action you desire, make it crystal clear.

Use your summary section to introduce a call to action that's impossible to ignore.

Place a link to your booking calendar directly in your profile, or highlight a free download that can lead potential clients to your sales funnel.

3. Regularly Update Your Profile:

Keep your profile dynamic and current. Update it with any new credentials, projects, or roles to reflect your professional growth. Also, leverage the 'Featured' section to showcase your latest work, whether it’s a case study, an article, or a testimonial video. This not only shows that you are active and relevant but also helps to build a narrative of success and expertise.

4. Utilize Rich Media:

Profiles with multimedia elements like videos, slides, or images tend to engage viewers more effectively. If you have video testimonials from clients or visual samples of your work, add them to your profile. This multimedia approach helps to break up text and gives a dynamic feel to your profile, making it more engaging and memorable.

Why Boosting Your Profile Works:

A robust, well-optimized profile performs multiple roles: it attracts the right viewers, communicates your value, and guides potential leads towards taking an action—be it making a contact, scheduling a meeting, or purchasing a service. Each element of your profile is an opportunity to sell your skills and close the deal.

Moreover, a standout profile increases your chances of appearing in LinkedIn searches, both by potential clients and by LinkedIn's algorithm, which favors well-completed, active profiles. The more you align your profile with your target audience's needs and interests, the more likely you are to catch the attention of decision-makers and influencers in your field.

In essence, if you want to make money on LinkedIn, start by investing in your profile. It’s the cornerstone of your digital presence and the catalyst for converting profile views into revenue opportunities. By enhancing your profile, you ensure that every visitor gets a clear, compelling picture of who you are, what you offer, and how they can benefit from working with you. So, take the time to get it right and watch as your LinkedIn becomes not just a network, but a significant revenue generator.

Success on LinkedIn doesn’t come from random acts of networking; it comes from a calculated strategy that maximizes every post, comment, and personal interaction.

From amplifying your visibility through strategic commenting to deepening connections via thoughtful DMs, and crafting a standout profile, these secrets are about making deliberate moves that lead to real results.

Remember, every action you take on LinkedIn should be a step toward establishing your authority, building trust, and creating opportunities.

So next time you log in, think strategy, not just activity, and watch as your efforts translate into measurable success.

Additionally, don't miss out on the opportunity to download our PECSRR Workbook. This guide distills our proven methodology for crafting compelling LinkedIn posts. It’s packed with actionable insights to enhance your content creation process and engage your target audience effectively.

Don't have the time to implement these strategies on your own?

We have a done-for-you service that handles all the heavy lifting. We'll work with you to create LinkedIn content that resonates with your audience and drives engagement.

Book a call with me, and let's discuss how we can fine-tune your approach to make your LinkedIn efforts not just active, but spectacularly effective.

About Mike Weiss

Introducing Mike Weiss - the LinkedIn maestro and digital marketing strategy guru who turns ordinary profiles into lead-generating powerhouses! Mike's magic touch can transform LinkedIn feeds into thriving digital ecosystems, assisting everyone from thought leaders to sales teams. When not dominating the LinkedIn world, Mike is busy crafting top-notch online education platforms and writing cutting-edge curriculums for digital courses. Catch him collecting digital badges like a Pokémon master and reliving the glory of his 2012 Infusionsoft Internet Marketer of the Year finalist days. With a unique blend of experience, wit, and charm, Mike is your go-to guy for catapulting your LinkedIn presence and digital learning initiatives into the stratosphere!

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