The Hidden Skill Gen Z Entrepreneurs Need to Succeed ??

Hint: it’s not marketing or sales

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The unexpected skill that can make or break Gen Z's businesses ??

For Gen Z entrepreneurs, starting a business is more than just a dream—it’s a response to a rapidly shifting economic landscape.

A recent Forbes article highlights that while many young entrepreneurs face hurdles, one key skill stands out for those seeking success: research.

Key Takeaways

• 54% of Gen Z want to start their own business, influenced by economic challenges over recent years.
• Successful entrepreneurship requires extensive research to ensure your business idea fulfills a market need.
• Mentorship and making authentic connections are critical tools to navigate economic uncertainty and overcome challenges.
• AI can be a valuable tool, but it should be seen as an assistant, not a substitute for human insight.

Why It Matters

Understanding and mastering research skills can significantly increase the likelihood of business success, especially for Gen Z, who are facing a competitive and ever-changing market.

Mentorship, networking, and thoughtful use of AI can further empower them on their entrepreneurial journeys.

Read the full Forbes article here.

?? On the News

AI & Automation

Finance Teams’ AI Adoption Surges in 2024

Gartner reports that 58% of finance functions now use AI, enhancing automation, error detection, and analytics. This shift can significantly optimize entrepreneurs' financial processes. However, securing AI talent remains a challenge, making it crucial to develop internal capabilities and address data quality issues?strategically.

Oracle Debuts 50+ AI Agents for Automation

Oracle has introduced over 50 AI agents within its Fusion Cloud Applications Suite to automate finance, HR, supply chain, and more tasks. These AI tools ease routine operations and free up time for strategic activities, presenting a significant?advantage for entrepreneurs?aiming to streamline their business processes on a single platform.

Entrepreneurship

$250M Fund Raised for Women-Led Startups

Rethink Impact, led by Jenny Abramson and Heidi Patel, has raised $250 million, nearly doubling its assets to fund female founders. Despite a challenging fundraising climate, this success demonstrates growing support for women-led businesses, providing significant opportunities for entrepreneurial growth.

Material Startups Eye Furniture and Auto Sectors

Next-gen material startups are shifting from fashion to industries like furniture and automotive for scalable adoption and faster commercialization. By partnering with brands such as Herman Miller and expanding into hospitality, they are avoiding the slow adoption rates seen in fashion.

??? My Top Tool Recommendations

I use these tools and platforms to grow my business daily, and I cannot recommend them more.

• Setapp — A must-have app bundle for Mac. Some of my favorite apps on Setapp are CleanMyMac X, Numi, Receipts, DevUtils, Squash, Permute, and Bartender.
• Superhuman — The best tool I’ve used for managing multiple email inboxes. (One month free through my invite link. ??? )
• WPX — My all-time favorite WordPress hosting platform. I love the speed and level of knowledge of their support team.
• Customer.io — Marketing Automation and Customer Data Platform at its best.
• Jotform — Typeform + Docusign + much more in a single app (Free to start, 50% off on yearly plans through my invite link ??? )
• Marky — AI tool that helps you create and schedule a month of social content in minutes.
• Beehiiv — The best modern email newsletter platform

Looking for more? You can see my extended list of top tools here.

Stay tuned for more insights and strategies. Until next time, stay productive!

— Cagri Sarigoz

P.S. Some links are affiliate/referral links, helping me out at no extra cost to you. Thanks for your support! ??