Hidden Secrets of Article Writing That Help You RANK

Introduction

This article aims to educate you that your brand doesn’t need generic article writing services providers. And give you the right information to ask your content provider the right questions. These techniques will help you understand why your articles do not rank on the SERP and help you make the right decisions to increase your brand visibility.

About Us

Content Whale is one of the most affordable article writing services around the globe. Although we provide 42+ content solutions, article writing is one of our strengths. As an article writing agency, we ensure effective articles that deliver the intended objectives.

1. Topic Research: What is hidden?

In 2023, all companies and article content writing services use ChatGPT, Bard, Google, etc., for topic research. However, there are some problems with these tools. ChatGPT is limited to the year 2021 data unless you use a paid version. Bard is still learning. Google is trying to limit your research to ‘What you would like to see’ instead of giving you unbiased search results. So, what else do these article writing services do? Where do they fetch new and critical information?

Here are 3 powerful research tools:

• OpenAI collaborated with 微软 to release BingAI, a chatbot powered by GPT-4. While you are aware of it, you might not know many any good article writing company extensively uses BingAI for real-time data from the internet. BingAI uses Bing search, which is an added benefit as Bing is not as capable of isolating you from unseen information as Google does.?
• Another powerful unbiased research tool that agencies use to deliver affordable article writing services is DuckDuckGo . It’s the safest search engine available which doesn’t keep your data and thus cannot give you user-personalized results. You can install the DuckDuckGo browser or Brave browser to get the most out of the internet for your article research.
• AnswerThePublic is a profound tool that shows what people are actually searching for. Founded by Gary Preston in 2014, and recently bought by Neil Patel , it is one of the best platform to research your topics.

With these 3 simple yet effective research tools, you can write articles with new and value-adding information to your audience.

2. SEO Research: What should you know?

Once you have gathered information from other sources, you should aim to research important elements required for ranking on Google, the biggest search engine, and optimize your content accordingly.?

While keywords are an important aspect of any SEO, any article writing company like us always first understands the user's intent. There is little to no chance people will read an article about ‘How T-shirts are made?’ when their intent, through the keyword ‘Tshirts’, is to buy them.?

A widely used keyword research tool is Google Keyword Planner. You should know that you can also use Bard or BingAI to research customized keywords according to the user's intent by the right prompting techniques.

Once you are done with keyword research, use these keywords and review the first five articles that come up. Use Google Chrome extension ahrefs to study the meta tags, headers, and other important elements of SEO through the tool.

With this, you will be ready with enough information for your SEO prerequisites.

3. Article Writing: How to actually write a rank-worthy article?

What else? Nothing, you have covered it all. However, all that is hidden is inside these steps that make an article exciting, interesting, optimized, and finally rank-worthy.?

Headline: We use counter-intuitive headlines that influence cognitive thinking. This helps generate more business for you, helping us provide affordable article writing services. Today’s audience won’t wait for generic headlines. Your headline must not reveal anything important but give an idea about what it could lead to, alluring the audience to have a look.

Powerful Start: A powerful first paragraph features a hook factor, suspense, build-up, and ignites a certain type of emotion that compels the reader to read further.

Informative Content: Informative content, when coupled with super-subtle branding, delivers a follower base that will be with you forever. Subtly familiarizing them with your products and services, benefits you offer, care you provide, etc., will influence them enough to convert them.

Compelling CTAs: While your article content is your marketing efforts, compelling CTA is your sales efforts. If marketing is done right, CTA can deliver swiftly and smoothly. However, your CTA must contain these few factors for it to deliver on set objectives:

• Urgencies like limited-time offers, Offer valid till today.
• Free Goodies, value offers, bundled offers, etc.
• Voice and personality fitting to your target audience.
• As small and easy to read as possible.
• Simple yet effective language.
• ‘Click here to access our article writing services’ is not a good CTA, but ‘Contact for free Pilot’ is a much more effective CTA.

4. SEO in Writing: Continuous Effort

As much as your content gives you credibility among your audience, SEO ensure that your article is visible to the relevant audience. You might know these latest SEO techniques:

• Keyword density (1-2%)
• Meta Tags (Insertion of keywords)
• Mobile Optimization (Average 50% users are mobile users)
• Image Size (As small as possible to load faster)
• Image Alt Text (Relevant to images and if possible keyword insertion)
• Snippets (Brief description of the topic)
• FAQs (Relevant to the target audience)

What you don’t know:

• According to the latest study by ThriveMyWay, 50% of adults use voice search. So, ask your article writing services provider if the articles delivered are voice-searched optimized.
• Apart from keywords, there are certain terms that almost every article writing company uses that help with the ranking. For example, for the keyword ‘article writing services’, these terms could be top, best, affordable, professional, etc..
• Tools like Yoast SEO, etc., are highly significant in improving your SEO efforts.
• Use Schema Markup to enhance your snippet performance. Use tools like schema.org or Google’s Structured data analysis tool.

Remember that SEO is an evolving effort, and with its evolution, you also shall optimize your article on a regular basis.

5. Readability: How is this important?

Readability is one of the most important factors that actually impact your brand authority. It ensures that your research, writing, and SEO efforts are not gone in vain. Readability performance can be measured through tools such as Yoast SEO, Grammarly, readability check, and even certain AI tools that can help you with it.

Some tips for the best readability experience for your readers:

• Easy to understand vocabulary and language.
• Short sentences, yet impactful.
• Bullet points for easy access to important information.
• Less passive voice, more active voice.
• Short paragraphs
• Use of infographics and images for better representation of information.

Readability improves the retention period of readers, and this encourages Google to push your article into the upper rankings on the SERP.

Conclusion: Impact of These Techniques on Your Article Ranking

Posting a minimum of 16 high-impact articles a month, strategically on select platforms will generate exponential results for your website in terms of website traffic, domain authority, user base, leads, and resulting revenue. It could be a highly tedious task and that is why companies look for article writing services for their blogs and articles.

Content Whale is one of the leading content writing company specializing in writing blogs and articles for startups to enterprises. With 1500+ freelance subject matter experts, and an inhouse team of experienced editors, we have everything in our arsenal to meet your target of monthly 16 blogs posts.

Share your requirements with us here, or checkout our basic rates here.