The Hidden Secret Elites Don't Want You To Know

Thoughts are things.

Everything that is around you was once a thought. The device you are reading this on. The chair you are sitting in. The car you drove. All were once thoughts.

Meaning that the world around us is literally controlled by thoughts.

The road you drive, the house you live in. Merely once a thought in someone’s mind. Maybe even your own.

What does this mean?

Simply, that thoughts are powerful. Thoughts change the world. Thoughts are everything.

Now, you might have good thoughts. You might have bad thoughts. In and of themselves, nothing crazy. What comes next is what matters…

…how you act. That is what’s important. Action on those thoughts matters just as much as the thoughts themselves.

Now, there’s a debate on thoughts over action. Truth is you need both. So the next logical question is how much of either do I need?

One school is the ready…fire…aim. Meaning we don’t think all that much and just take action. Just do things. While all well and good, it doesn’t mean that the actions you take are the best or have good outcomes.

Then on the other side, you can’t just sit in the corner and think all day. Because that doesn’t produce anything either. Again, both are required.

What are the scales required here? As any good consultant would say, that depends. Unlike any good consultant, I’ll actually answer the question. Bonus, I won’t bill you for it.

The “it depends” comes from where in the process are you? Just starting? In that case, you should probably think it through. But thought really isn’t passive. You are mapping out a plan, writing, thinking. So going a little deeper, there is always “action”. But the thinking, planning stage should be well thought out.

Where I think most people get lost in all of this is in the communication to the world. Instead of just thinking and planning there needs to be something outward. Something put out to the world. Talking to people, asking questions.

See, I’m a big fan of thinking. Because in all reality, a couple good hours of “thinking time” every day will return outsized investment. Those are going to be some of the best couple hours you can spend.

Giving yourself a roadmap. Outlining what’s next. Putting together a design or hatching the next big plan.

The action part of it is putting it out to the world.

…This piece. The balance of keeping it to yourself and putting it out to the world. This is where the magic happens.

Revealing what’s ready. Keeping back what’s not. Mileage may vary and cases may differ, but this is the balance, the two sides of the coin.

Investing time to think through a plan. Put together your thoughts. Have an actionable go-to-market strategy, this is what you need. That all takes thought. It takes sitting down, undistracted for a few hours or a day to really put it all together.

Maybe that’s the secret most people are missing. Maybe that’s what they can’t do. They can’t sit for a few hours, present with their thoughts. Undistracted by the outside world to put a plan together.

Because in my experience, it honestly doesn’t take as long as you’d think to put a plan in place. The action does take much longer (typically). But once the plan is in place, the implementation is straightforward.

Just like the designs for a building. Once the Architect’s plans are complete, the construction is straightforward. Not to say implementation isn’t without it’s challenges, but the heavy mental lifting is in the design and defining of criteria for the team to implement.

You need both. That is not the question. It’s how much do you do on either side. At the start, thinking is going to be critical. Take time weekly to do this. Couple hours to implement the next steps, then do them.

And honestly, later in the game, it doesn’t change all that much. That thinking time to outline what’s next, to think about where you want to go and then engineering how to get there. Well, it’s just on a bigger scale.

And it shouldn’t take as long as you probably think. Because you’ve gained the skills to increase your productivity. You’ve increased your capacity over the years. Making you more skilled and able to see the playing field.

…end of the day, you know what you need to do. It’s not as hard as you might think. You just have to move forward and do what you can every day. Navigating challenges as them come and moving forward.

More than likely you need to spend more time thinking. And then diligently implementing.