The Hidden Opportunities in Print: A Lesson from the Daily Paper

The Hidden Opportunities in Print: A Lesson from the Daily Paper

Despite the digital age, traditional newspapers offer unique opportunities often missed online. As an avid reader of physical newspapers, I've found some gems that highlight their enduring value. Here's why print media still matters and a story that underscores this point.

Why Newspapers Still Matter

  1. Exclusive Listings: Older individuals and businesses often prefer print for notices and ads, including government and legal notices.
  2. Less Competition: With fewer people reading newspapers, there's less competition for the opportunities they present.
  3. Local Insights: Newspapers offer detailed coverage of local events and business movements that might not be featured online.

A Story Worth Sharing: The Donair Dynasty

Today, I read an intriguing article about a business deal involving a prominent figure from Halifax's culinary scene.

The Donair Origin: A Greek immigrant in Halifax created the "Donair," a popular pita wrap with sweet sauce, leading to the establishment of the "King of Donair" chain.

The Business Deal: A family member of the Donair creator was involved in a legal dispute over the purchase of Ryan Duffy’s restaurant in Saint John, New Brunswick.

  • The Deal: The restaurant was bought for $400,000, fully financed by the sellers through promissory notes.
  • The Terms: The buyer agreed to monthly payments at 4.5% interest, personally guaranteeing only 50% of the debt.
  • The Fallout: The buyer defaulted within a year, leading to the restaurant's closure and replacement by another eatery due to unpaid rent.

Lessons from the Article

  1. Seller Financing: The deal exemplifies seller-financed transactions, emphasizing the need for mutually agreeable terms.
  2. Personal Guarantees: Negotiating personal guarantees is crucial; the buyer limited his liability to 50%.
  3. Real-World Implications: Understanding the complexities and risks of business deals is vital for aspiring entrepreneurs.

Conclusion

The story from the newspaper highlights the hidden value of print media. It's a reminder that some of the best opportunities and insights are still found off the digital path.

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#PrintMedia #TraditionalMedia #BusinessInsights #NewspaperIndustry #SellerFinancing #EntrepreneurshipLessons #LocalBusiness #MediaMatters #BusinessDeals #MarketingStrategy #smb #business #smallbusiness #entrepreneur

Mila Popovic Geoui, MBA

Breath Optimisation for Instant Focus & Calm | Corporate Stress Management Skill-Building Sessions | Breath Coach & Movement Facilitator | Founder Breathia App | RYT 200 Yoga Alliance Instructor | Negotiation Advocate

5 个月

It’s a good point that there is less competition for advertising in printed media, as fewer people are reading it. I don’t remeber when was the last time I bought a journal and it’s a different feeling. I only read journals in a caffee.

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