The Hidden Game of Tendering – Why Transparency is the Key to Winning
Joey Hidalgo
Founder & CEO | The Measuring Company | SaaS for Construction Estimating & Costing | Helping Builders & Tradies Maximise Profitability
Tendering has long been the gateway to success in construction. But let’s face it—it’s not always clear how the game is played.
Some businesses seem to consistently win tenders, while others struggle to get a foot in the door. It’s not always about who does the best work—it’s about who understands the numbers best.
And that’s the problem: Too many skilled tradies and contractors are pricing jobs blind.
We’re not here to change the tendering system—but we are here to make it clearer.
?? Ever felt like you’ve priced a job well, only to be undercut by a bid that seems too good to be true?
?? Does tendering feel like a roll of the dice because you’re not sure if your numbers are right?
?? Are you taking on work, but at the end of the day, the profits just aren’t adding up?
The issue isn’t talent—it’s information.
The Knowledge Gap That’s Costing Businesses Thousands
Winning tenders isn’t just about submitting the lowest price. It’s about knowing your costs, pricing strategically, and ensuring you’re profitable when the job is done.
But here’s a critical question:
How fair is the process if multiple businesses are submitting tenders based on estimates from the same source?
If everyone’s pricing is being influenced by a single estimating provider, is it really a competition? Or are some businesses getting an unfair advantage before the bids even go in?
This is why at TMC, we operate on a strict 1:1 project-per-client basis.
?? No conflicts of interest.
?? No recycled estimates.
?? No favoritism.
And for companies that need extra estimating support but want to keep their pricing strategies confidential, we offer H.I.R.E. (High-Performance Integrated Remote Estimators)—a dedicated extension of your in-house team, ensuring:
? Confidentiality – Your pricing and strategy stay in-house.
? Anti-Competitive Integrity – No conflicts of interest or price collusion.
? Scalability – Flexible estimating resources without hiring full-time staff.
Unlike traditional estimating services that often rely on tradies-turned-estimators, our H.I.R.E. team consists mostly of engineers—professionals trained in numbers, precision, and structured cost analysis.
?? Engineers are trained to think analytically, apply structured methodologies, and ensure every variable is accounted for.
?? While experienced tradies bring practical site knowledge, their estimating skills are often self-taught or learned on the job.
?? H.I.R.E. estimators bridge this gap by combining engineering-level accuracy with real-world industry insights.
The Evolution of In-House Estimators – From Cost Estimators to Strategic Procurement Leaders
Estimating is no longer just about crunching numbers—it’s about understanding procurement strategies, supplier negotiations, and financial risk management.
In today’s construction landscape, in-house estimators should no longer be seen as just cost estimators; they should evolve into Strategic Procurement and Estimating Managers who:
?? Optimize supplier pricing by negotiating better rates and bulk discounts.
?? Analyze market trends to anticipate material price fluctuations and adjust bidding strategies accordingly.
?? Collaborate with finance teams to ensure cash flow and project profitability are maintained.
?? Implement digital estimating tools to improve accuracy, reduce time spent on manual processes, and enhance decision-making.
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A modern estimator isn’t just about submitting the lowest bid anymore—they need to ensure that every project is financially viable and strategically executed.
And this is where H.I.R.E. services play a crucial role.
While Strategic Procurement and Estimating Managers focus on high-level supplier negotiations, procurement forecasting, and financial oversight, H.I.R.E. estimators provide the technical expertise and data-driven insights to support these strategies.
? They handle detailed quantity takeoffs, material pricing, and bid breakdowns, ensuring the numbers align with procurement strategies.
? They give estimating teams a flexible, high-accuracy support system, removing bottlenecks in project costing.
? They help estimators focus on strategic decision-making rather than spending time on manual takeoff work.
Together, Strategic Procurement and Estimating Managers + H.I.R.E. Estimators form a powerful combination, ensuring:
?? Every project is priced accurately.
?? Every procurement decision is backed by real data.
?? Every bid is strategically positioned for profitability.
From Data to Dollars – The Pricing Strategies That Separate Winners from Losers
After nearly two decades in construction, estimating, and procurement, I’ve seen how pricing knowledge is often held by a few, leaving many tradies and contractors at a disadvantage.
Early in my career, I worked with over 1.5 million part numbers at Sonepar Pacific, where I had direct access to supplier price files, distributor margins, and procurement strategies. I saw first-hand how material pricing fluctuates based on supply chains, contracts, and negotiated deals that many contractors never get to see.
Later, at Emerson Appleton, I managed over 100,000+ SKUs for construction materials, analyzing how electrical, mechanical, and industrial products were sourced, priced, and distributed across projects of all sizes.
What I realized was this:
?? The difference between a profitable project and a financial loss often comes down to understanding material pricing dynamics before you even submit a bid.
?? Most tradies and builders don’t realize that suppliers and distributors work on tiered pricing structures—meaning the same product can have vastly different costs depending on who’s buying and how well they negotiate.
?? Many contractors underbid because they don’t fully account for supplier lead times, hidden procurement fees, and fluctuating market conditions.
These insights shaped how I built TMC (The Measuring Company)—not just as an estimating service, but as a way to bridge the knowledge gap and level the playing field for tradies, builders, and suppliers.
Transparency Over Tactics – The Future of Tendering
The reality is that tendering, in its current form, will always favour those who understand the hidden rules. But that doesn’t mean smaller contractors and independent tradies have to lose.
With the right estimating process, a clearer understanding of pricing structures, and access to real, unbiased cost data, any contractor—no matter the size—can compete on equal footing.
At TMC, we believe in equipping businesses with the knowledge and tools to price work fairly, profitably, and with full transparency.
Because at the end of the day, winning work means nothing if you’re not making money.
What’s been your biggest challenge in tendering?
Drop it in the comments—let’s start a conversation about making the process clearer for everyone.
"Win with Integrity. Win with Industry."
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