The Hidden Formula for Sustainable Success
Nurbanu Somani
Co-CEO @ LOSD | Offering exclusive platforms to promote skill and knowledge exchange | PhD Researcher: Using music to improve wellbeing | Associate Lecturer
You’ve probably heard the saying, “Success attracts more success” or “Money attracts more money.” While there’s some truth in this, success and wealth don’t come by chance or luck. There’s a deeper, often overlooked formula behind sustainable growth: Ethics, Integrity, and Giving Back.
These principles are not just ideals—they are the foundation of why my business has grown significantly. It’s not just about financial success but building a reputation, fostering strong relationships, and creating lasting impact.
Money Is Energy
Money is more than a currency; it’s energy. When earned with pure intentions, it flows freely and nurtures growth. But when gained through unethical practices, its energy becomes negative, creating a cycle of loss and stagnation.
Here’s an example I’ve witnessed firsthand. In some businesses, especially in regions like India, clients—particularly NRIs (Non-Resident Indians)—are often overcharged or offered subpar services. While these businesses might enjoy quick profits, the trust they lose outweighs any financial gain.
In the short term, they make money. But because that money is earned through dishonest means, it lacks blessings (often referred to as baraka in Arabic or other cultures). Blessings in this context mean the ability for wealth to multiply, sustain itself, and bring true prosperity. Without blessings, money has no staying power, and such businesses eventually falter.
Why Integrity Fuels Growth
Let’s be clear: making a profit is essential. Every business needs to sustain itself and its team. But profitability should always reflect the value and quality of what you provide. Here’s how I approach this:
When I launched my business, I made a commitment to always deliver value that exceeded expectations. I still remember one of my first big clients. They were hesitant because they had been burned before by a similar service. I made it a point to over-communicate, be transparent about the costs, and deliver exactly what I promised—and a bit more. That client not only became a loyal advocate for my business but referred me to multiple others, creating a ripple effect of opportunities.
Intentions Shape Outcomes
At the heart of the hidden formula for success is intention. Every action stems from a thought, and the energy behind that thought dictates the outcome.
This is why I live by by below 3-Step Formula
Living by the principle Pure Thoughts = Pure Money = Pure Growth is something I practice every day. It means aligning my thoughts, actions, and intentions with integrity, fairness, and a genuine desire to create value for others.
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Here are a few practices i personally do myself:
By embedding these practices into my daily life, I’m not just attracting financial success, but a sense of fulfilment and sustainable growth. It’s a journey of alignment that reflects both in my personal life and my business.
Through my experience i have come to find, when your intentions are rooted in ethics and integrity, success becomes sustainable.
The Role of Giving Back: Building a Cycle of Abundance
Success is not just about what you gain, but also about what you contribute. Giving back plays a vital role in reinforcing the 3-step formula (as outlined earlier). Whether through mentorship, creating opportunities for others, or supporting my community, giving back helps foster a cycle of abundance that extends beyond my personal achievements.
I make it a priority to volunteer within my community, engaging in work that may not be directly related to my business but focuses on nurturing transferable skills. By volunteering, I’m not only contributing to others' growth but also continuously refining my own leadership, communication, and problem-solving skills—transferable qualities that benefit all aspects of life and business. Giving back is an integral part of this ongoing cycle of personal and collective success.
Redefining Success
The real secret to sustainable success isn’t a viral marketing campaign or a fancy business hack. It’s about building a business on the principles of ethics, integrity, and giving back.
Let’s redefine success as something meaningful and lasting. Let’s build businesses that are not only profitable but also impactful.
In conclusion, in my opinion, the hidden formula for sustainable success is simple: Ethics, Integrity, and Giving Back. I believe if someone masters these, it's possible to create success that flows naturally—blessed, abundant, and sustainable. But the intentions need to be pure and honest.
What a fantastic article the secret is much more simple than people want to believe because we live in such a instant gratification society. The success that feels great and lasts long is through authenticity, integrity and brining real value to people. Thank you for sharing ????.