The Hidden Costs of Cloud Credits
Angel Ramirez
CEO of Cuemby, CNCF, and OSPO Ambassador; investor, speaker, and expert in cloud-native technologies focused on empowering organizations through cloud and digital immersion strategies to drive sustainable growth.
Why Free Infrastructure Isn't Really Free
In today's cloud-first world, cloud providers offer generous credit programs to attract and retain customers. While these programs can jumpstart cloud adoption and innovation, they often mask a critical challenge: developing sustainable cloud infrastructure management practices. According to Gartner, organizations without proper cloud cost optimization practices typically overspend 70% on their cloud services.
The Credit Trap: Understanding the Real Impact
Immediate Benefits vs. Long-term Sustainability
Cloud credits provide immediate access to robust infrastructure and services. However, this apparent abundance often leads to:
The Technical Debt Accumulation
When organizations operate under large credit pools, they often:
Overprovisioning becomes the norm
Architecture decisions lack cost consideration
Building Sustainable Cloud Infrastructure
Immediate Action Items:
Implement Cloud Finance Operations (FinOps)
Develop Infrastructure Efficiency Metrics
Strategic Planning
Organizations should:
Treat Credits as Investment Capital.
Build Cost-Aware Architecture
Preparing for the Post-Credit Reality
Essential Steps:
Establish Baseline Costs.
Develop Migration Strategies
Moving Forward
Organizations must remember that cloud credits are tools for adoption, not sustainable operating models. Success in cloud computing requires developing robust cost management practices from day one, even when operating under credits.
The key is balance: use credits to innovate and grow while simultaneously building the operational maturity needed for long-term success. This approach ensures that your organization is prepared for sustainable cloud operations when credits expire.
Best practices for maintaining this balance include:
Remember: The true value of cloud computing isn't just in the infrastructure it provides but in the operational excellence it demands.
Angel Ramirez is the CEO of Cuemby and a CNCF & OSPO Ambassador. He specializes in cloud-native technologies and digital transformation and helps organizations in Latin America and globally optimize their cloud strategies for sustainable growth.