The Hidden Cost of Programmatic Fraud – Is Your DSP Protecting You?
$140 billion is lost to ad fraud annually—and one of the biggest culprits? Ad stacking. This sneaky tactic layers multiple ads on top of each other, making it look like your ad was displayed when, in reality, no human ever saw it.
Why should you care? Because your budget is wasted on invisible impressions, killing your ROAS and campaign performance.
MEmob’s proprietary Excelate DSP fights back with AI-powered fraud detection, real-time verification, and strict ad quality filters to eliminate ad stacking and invalid impressions before they drain your budget.
Want to ensure every dollar works toward real engagement?
Drive More Foot Traffic This Ramadan with AllPings SaaS Location Intelligence Platform!
Find out how AllPings’ location intelligence platform helps marketers reach customers at the right moment—just before they make a purchase—maximizing buying intent, boosting engagement, increasing ROI, and minimizing ad spend.
Know where your customers are. Influence their decisions. Boost your sales this Ramadan!
Ready to take the lead in the MENA market during this season?
Industry Insights
From Data to Strategy!
Your Free Study of Online & Offline Consumer Behaviour this Ramadan. Simply benefit from our insights to build your ongoing campaign strategies.?
Insider’s Edge
Is GDPR Helping or Holding Businesses Back?
Does GDPR truly serve its purpose, or is it an obstacle for startups?
In this episode of Below the Fold, Ihab El Yaman (CEO & Founder, MEmob+) and Ibrahim Jabri uncover the impact of GDPR compliance across Europe & MENA.
??Watch Now? (17:15 - 19:26)
MEmob+ Insights?
The EU AI Literacy Act: What It Means for Marketers & MarTech Agencies
Artificial Intelligence is revolutionizing marketing, but new regulations will change the game. The EU AI Literacy Act will redefine how agencies use AI for advertising, personalization, and data tracking—and its impact extends far beyond Europe.
If you're a MarTech company in the GCC region (Saudi Arabia, UAE, Qatar), staying ahead of these regulations is crucial for compliance and competitiveness in a global market.
How will AI regulations impact your business? What new rules must marketing agencies follow? How can you turn compliance into a competitive advantage?
Our Dynamic Creative Studio Launch:? Elevate Your Ad Creativity & Performance!
Stand out in the crowded digital space with high-impact, engaging ad placements that drive actual results. Our Blueprint page showcases innovative, data-driven designs built to capture attention and maximize ROI. Get inspired and check out our latest designs!?
Stay Ahead of the Game. Stay Smart. Be a MEmob+ Elite!
As the marketing landscape evolves, ad fraud, data privacy, AI regulations, and creative innovation are shaping the future of programmatic and location-based advertising. We’re here to help you navigate these changes, maximize engagement, and optimize every ad dollar. Whether protecting your ad spend, leveraging AI, unlocking new audience insights, or elevating creative performance, we have the tools and expertise to drive your success.
Get in Touch with MEmob+ Marketing Team?