??? Hidden Amazon Backend Fields Making Products Go Viral

SPECIAL NOTE: Because BDSS Market Masters is wrapping up today, Kevin is busy saying goodbye to 60 of the world’s most amazing sellers and experts in a mansion in Austin, TX.

He didn’t have time to write th newsletter as we was moderating tho seats all weekend, so this edition of BDSN is a “Best of” that features some of the most popular stories and tools you may have missed in the past six months. He’ll be back Thursday with a brand new edition.

??? OPTIMIZE for INTENT-BASED SEARCH for AI ENGINES

Brands are starting to see a surge in traffic and sales from AI-powered search engines like ChatGPT and Google Gemini.

For example, Viv, a period care brand, saw a 400% increase in traffic and a 436% boost in sales after AI searches highlighted its non-toxic and sustainable products. These tools prioritize detailed, context-rich content over simple keywords, favoring blogs and product descriptions that address customer concerns with transparency and data.

Brands with strong SEO strategies and educational content are better positioned to capture AI-driven searches.

To capitalize on these trends, Amazon sellers should focus on building high-quality, SEO-friendly listings that highlights product benefits, safety, and unique features. AI tools are becoming key drivers of product discovery, especially among younger audiences who are shifting away from traditional search engines.

By aligning blogs, product descriptions, and social media with AI-optimized intent and keywords, brands can attract traffic and drive conversions.

Amazon’s search algorithm is shifting toward intent-based search, focusing on understanding buyer needs rather than just matching keywords.

Here's a summary from AMZ Optimized and the steps you can take to optimize your listings for this changing landscape:

Why Intent-Based Search Matters

• Enhanced Buyer Experience: Buyers now see more personalized results, especially on mobile, with detailed attributes like "Skin Type" or "Scent" prominently displayed.
• Backend Optimization: The hidden fields in your Amazon listing backend play a critical role in matching your product to buyer intent.

Steps to Optimize Your Amazon Listings

1) Understand Your Sub-Category Attributes:

• Download your sub-category’s Product Template:

-Navigate to Catalog > Add Products Via Upload > Get Product Template.

-Use the spreadsheet to discover valid backend attributes specific to your category.

2) Gather High-Performing Keywords:

• Use tools like Helium10 or Cerebro:

-Export keywords and focus on those with high search volumes.

-Organize keywords in a spreadsheet for easy reference.

3) Extract Additional Insights:

• Use a Chrome extension like Instant Data Scraper to gather details from competitor listings:

-Enable infinite scroll and download the data for further analysis.

4) Leverage AI Tools for Backend Fields:

• Use an AI tool like AMZ Brain for data processing:

-Upload all relevant files (Amazon template, keyword doc, scrape data).

-Let the AI suggest optimized backend values.

5) Update Backend Fields:

• Add key attributes like "Skin Type," "Material Type," and "Special Features."

-Ensure your listing complies with Amazon’s guidelines.

Examples of Intent-Based Optimization

• Example 1: If selling shampoo, ensure attributes like "Sulfate-Free," "For Curly Hair," and "Organic Ingredients" are listed in your backend fields.
• Example 2: For supplements, specify fields like "Form," "Flavor," or "Target Demographic" (e.g., "For Athletes") to match search intent.

Pro Tips

• A/B Testing: Regularly update and test backend fields to measure improvements in visibility.
• Delegate: Train your VA or team to follow this process across your entire catalog.

By aligning your listings with buyer intent, you can stay ahead of Amazon's algorithm changes and enhance your product’s visibility.

Download the complete PDF guide to optimize your backed for AI

?? 10 AI IMAGE GENERATION TOOLS for SELLERS TESTED

Envision Horizons did comprehensive testing on 10 AI image generation tools so you don’t have to. They have included all the results, as well as a guide to writing prompts that get professional results.

Their results revealed a clear winner for sellers: Amazon AI Labs - Creative Studio:

Download the full comparison report with all the juicy details and tips.

Grow in the EU Like a Pro: Cut VAT Costs and Save Time

Running a global e-commerce business is tough enough without VAT complexities draining your time, budget, and peace of mind. If you’re frustrated with your VAT in…

? Missed deadlines leading to penalties,

? Hidden fees from your current agent,

? Compliance support takes too long,

? Manual tracking of filings across multiple countries …

… it’s time to switch to VATAi.

If you already have VAT Number, VAT transfer & filings from?$200/year.

"VATAi has been very helpful in navigating the complex world of compliance and VAT in the EU. I get quick responses back via email and have direct communication for back-and-forth questions that arise. I appreciate their straightforward billing and they have filed everything on time for me." - Russell B., Amazon Seller (US)

Here’s How We Solve Your Biggest VAT Pain Points:

?? “Don’t Trust Providers Who Aren’t Amazon SPN.”

→ Amazon SPN in EU Tax and Compliance

Connect your sales report directly from Amazon with Seller Authorization.

?? “My current agent is unresponsive.”

→ 24/7 Proactive Support

Your dedicated account manager responds in 1 hours or less—no chatbots, no runarounds.

?? “I’m drowning in penalties!”

→ Guaranteed On-Time Filings

Our automated system + local experts ensure 100% deadline compliance.

?? “I’m paying too much for mediocre service.”

→ Transparent Pricing

No hidden fees. Scale-friendly plans with bulk discounts for multi-country sellers.

Transfer in 3 Simple Steps:

1. Click here?
2. We will contact you and schedule a free consultation.
3. Complete the VAT registration or transfer

?? FIND & FIX COMPLIANCE ISSUES with your LISTINGS

Don’t get your listing suspended!

Copy and paste all the text (and images/labels) from your Amazon listing (title, bullets, blackened) into this GPT from Barcus Patty. It will check for potential compliance issues that may get your listing shut down so you can fix them before Amazon catches you and costs you lost sales.

Vanessa Hung’s Steps to Optimize Rufus on your listings:

STEP ONE:

Use this RUFUS Scorecard to evaluate your listing quality and identify areas for improvement.

STEP TWO:

Use these ChatGPT prompts to generate optimized keywords, descriptions, or title variations.

STEP THREE:

Apply changes to your Amazon listings and monitor improvements in listing visibility.

Fix Unprofitable PPC With This:

5 Days to go from unprofitable to profitable with your Amazon PPC.

Join the Profitable PPC Challenge hosted by Chris Rawlings.

The legendary event used by big brands to learn what’s generating profitable sales with Amazon PPC now.

It’s happening March 17 - 21 (LIVE Virtual Event)

Tickets WILL sell out.

Only 6 groups of 60 businesses each will be admitted.

Tap here to secure your ticket

?? ARE YOUR LISTINGS REALLY LAUNCH READY?

Yesterday on the Helium 10 Elite Freedom Ticket monthly webinar, Daniela Bolzmann of Mindful Goods shared her go-to formulas for creating high converting listings to make more selling on Amazon.

Daniela is widely considered one of the top image conversion experts on Amazon, and works with a lot of Fortune 500 companies as well as 7, 8 and 9 figure sellers.

She is also one of the speakers at BDSS XI in Iceland April 4-9, 2025.

During her presentation she share one of her secret weapons. The comments blew up clamoring for her to send access to it when she demonstrated it.

Her title calculator spreadsheet makes it super easy for you to optimize your listings to make sure they are 100% launch ready.

You can watch a video on how to use it and grab your complimentary copy here.