Hi there, here's your weekly social media round-up.
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Meta Shifts to Community Moderation
What's new?
Meta is making a big change to how it handles content on Facebook and Instagram. The company is ending its third-party fact-checking program and introducing “Community Notes”, a feature inspired by X. This new approach puts users in charge of flagging and clarifying misinformation. Meta is starting this rollout in the US as it shifts toward a more community-driven moderation system.
What's new?
Meta’s goal is to create a platform that feels fairer and more open. By moving away from strict fact-checking and trusting the community, Meta hopes to reduce censorship and encourage honest conversations. For users, this could mean fewer content blocks and more opportunities to share different perspectives. For brands, it’s a chance to engage in a more authentic and dynamic online space.?
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TikTok’s Valentine’s Day Tips for Brands
What's new?
TikTok has released a Valentine’s Day Marketing Guide to help brands shine this season. The guide highlights the use of trending hashtags like #GalentinesDay and #LoveYourself to connect with TikTok’s audience. It also encourages brands to partner with creators for authentic product showcases or to combine creative content with smart strategies, allowing businesses to create meaningful campaigns.
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领英推荐
Instagram launched Meta AI
What's new?
Meta has started to launch Meta AI in some countries. It's a new tool integrated directly into Instagram, making interactions smarter and more dynamic. Meta AI allows users to leverage artificial intelligence for everyday tasks like answering questions, discovering information, and even creating images. It’s fast, intuitive, and designed to blend seamlessly with Instagram’s existing features.
What does that mean?
Meta AI is a powerful tool for creators and brands, offering smarter ways to engage with audiences. It simplifies workflows by generating responses and creating visuals in seconds. This allows creators to focus on meaningful interactions, while brands can experiment with new ideas, enhance engagement, and deliver more personalized experiences with ease.
On TikTok this week?
“Dance It Out!” ?
This energizing TikTok trend is all about using dance to shake off negativity and bad vibes. Inspired by the iconic “Dance It Out!” moments from Grey’s Anatomy, creators are grooving their way through conflicts and stress, showcasing a healthier mindset in 2025.
The fun part? It’s not just about the moves but the mood shift that comes with it. From solo spins to group choreography, the trend is sparking joy and positivity.
As we dive into this week's trend, we also want to invite you to our upcoming webinar on the top social media trends of 2025. ??