For HHM, What Marketers Must Know About the Emerging Majority

Welcome to Adweekly, a LinkedIn newsletter giving an inside look at the advertising industry. Each edition will highlight some of Adweek's most important stories from the past week to help marketers, agency leaders, creatives and publishers better understand the industry they work in. By Jameson Fleming

Each year, ADWEEK celebrates Hispanic Heritage Month with a content series that spotlights the impact the Latinx community has on marketing, whether the industry is becoming more inclusive and how Hispanic people are portrayed in advertising.

Adweek's community editor, Luz Corona, MPS , has handpicked a handful of pieces that best represent Adweek's coverage of HHM this year:

• Reporter Trishla Ostwal presents some of the clearest examples of racial bias in Gen AI, and she spoke to ad agencies for this story about what they're doing to fix the problem.
• Reporter Emmy Liederman explains why the Latinx community still feels typecast in advertising. Read some solutions to the problem here.
• Opinion | Sandy Archila explains why Spanglish is so effective in advertising.
• Opinion | Argelia Martinez dives into how managers can learn from the multifaceted Latine community and how they can retain BIPOC talent with support and recognition.
• Podcast | TelevisaUnivision evp and chief growth officer Dan Riess explains the state of Hispanic marketing.

Agency of the Year Finalists

Adweek released the finalists for each of the seven categories for its yearly Agency of the Year awards program. In each story, Adweek asked the honored agencies how they are building a better agency. Check out the five finalists for each category below.

• Global Agency of the Year
• U.S. Agency of the Year
• U.S. Midsize Agency of the Year
• U.S. Small Agency of the Year
• Breakthrough Agency of the Year
• International Agency of the Year
• Multicultural Agency of the Year

The winners will be revealed on 10/10.

Ad(of the)week | The It's Always Sunny Gang Starts a Whiskey Brand

Glenn Howerton, Rob McElhenney, and Charlie Day started their own Irish American Whiskey brand called Four Walls. They star in a series of ads for the brand. See the rest of the spots here.