Hey Siri, show me what purpose looks like

The United Kingdom has a bit on.

Downing Street has a new tennant. The annual migration to musical mecca Glastonbury has been and gone. Andy Murray graced centre court for the final time at Wimbledon. And the men's Lionesses team might (finally) bring football home this weekend.

Much has been said about the way Gareth Southgate motivates his team. Before they run out he reminds them that "every game, no matter the opposition, has the potential to create a lifelong memory for an England fan somewhere."

While the new Prime Minister, Sir Kier Starmer, touted his new government as mission driven. Which in their words means focusing on "objectives that provide a driving sense of purpose for the country."

When Sir Michael Eaves registered Glastonbury festival in the 1970's he wrote the festival's purpose was to "to encourage and stimulate youth culture from around the world in all its forms" among many other committments which still stand true today.

Whether your poison is sport, music or politics, it could be said that all three of these figures have an articulated purpose and driving mission.

Knowing your purpose is knowing the value you create and who you create it for; customers, employees, or investors. Or 50-million England fans desperate for their first men's euros win.

There's a lot of passion whirlling around the country there. And where there's passion, there's usually purpose.

On that note, let's dive in to the Friday Five.

1. The power of purpose

Purpose drives people (and business) toward meaningful goals. Companies that can articulate a clear purpose and demonstrate how employees contribute to it, foster a more motivated workforce. But as this article in the The CEO Magazine Global sets out, purpose statements needn't be grand sweeping statements to have impact. Read more of the power of simple here.

2. When purpose disconnects

Organisational growth expert, Dean DeBiase's piece in Forbes this week asks whether lofty intentions and misplaced ethos endeavours have led to a purpose disconnect. He says purpose is "powerful and should be a deliverable, but maybe it’s a concept that has to emerge organically rather than any forced implementation." Here's his thoughts on how leadership can steer the ship.

3. Putting the human back in HR

The pocket handbook series by The Do Book Co has a new volume Do Recruit: How to find and keep good people authored by Khalilah "KO" Olokunola . Her so called unconventional approach to HR was found during her time employing active gange members for a brewery.

KO advocates for recuiting the whole person and valuing things like life experience and loyalty for what she says are essential for a modern workplace. Grab a copy here for tools and strategies on hiring platforms, meaningful interviews, purposeful onboarding and letting people go with kindness.

4. Changing of the guard

It's been a week since Labour took the keys to Downing Street. Here are how some of the marketing industry have reacted to the change of government, and what they want to see progression on.

5. Talking 'bout my generation

A new study has shown the generational divide growing in attitudes towards inclusivity. Around 40% of Gen Z believes race and ethnicity is greatly underrepresented in advertising, closely followed by people living with disabilities. More on the generational perspectives here.

Until next time,

The Bright Space Team