Hey Salespeople Wisdom from John Barrows

Key takeaways from my podcast with John Barrows:

• Favorite sales book: Influence: The Psychology of Persuasion
• It doesn't matter what you sell; it matters that you believe in what you sell.
• Know your values then go find a company that not only mirrors those values but also sells a product that you believe in.
• Prospects will easily detect if you are just in it for a commission check.
• Work your a$$ off in your 20s. Your effort is the one thing you can control.
• Ask yourself, "What kind of lifestyle do I want to have in 5 years?" Use your answer to back into the money you need to earn, the job you need to hold to earn that money, the knowledge you need to acquire to get that job, and the effort you need to put in to build that knowledge. 
• The specialized sales model (BDR, AE, AM) severely stunts the growth of sales professionals because it takes a long-time to become well-rounded.
• Reps should ingest data & ideas then A/B split test to determine which practices work for them individually.
• Don't complain that your company does not teach you enough. There is so much amazing free content out there. Set time on your calendar to consume content each day then commit to testing and applying what you learn.