Hey there, Sales Managers! Boost Your Hotel's ADR with Killer Photography ??
Steven Graffham
Splitting my time between Europe, USA, and the Caribbean, I specialize in photographing luxury hotels and resorts. I serve long-term US clients and I travel globally. Marriott Approved Photographer.
The Power of First Impressions
A more refined image
The image on top is good; however, the image on the the bottom is composed in a way that pleases the eye, shows the extent of the bar and seating, and leads the eye into the photo to give depth and focus on the bar. The difference between average and above average. The one on the left is one I found online. Don't get me wrong, it's a decent shot, and I'm sure the client was happy with it. But taking time and studying the scene, using years of experience for precise camera placement and attention to detail, is what I used to create the shot on the right.
First impressions are everything, especially in the hotel business.
According to a study by Hospitality Trends, a compelling and clear value proposition can generate a higher perceived value for your property. So, make sure your photos are not just good but jaw-droppingly awesome.
The Magic of Arresting Imagery ??
A shot of the hotel's unique features is what sets you apart too. Like this drone shot of a rooftop bar at the Hyatt Centric in Chicago.
Good photography can be a deal-maker or a deal-breaker. It has the power to change a guest's mind, making them consider your property over others. So, invest in high-quality, arresting imagery that tells a story.
领英推荐
Keep It Simple, Keep It Clean ??
A clutter-free and intuitive website design can significantly influence conversion rates. Make sure your website is as sleek as your hotel rooms. This is a website that I particularly like because it lets the photography tell the story and create a feeling about the hotel. I understand that not all hotels have this beautiful location, but it still shows how captivating images can lift everything. Casa Angelina
The ROI of Great Photography ??
According to Tambourine, great photography can improve conversion rates, increase entrances into the booking engine, and even shape the guest's entire perception of the property. It's not just about pretty pictures; it's about your bottom line.
Ready to upgrade your images? ??
Ready to give your hotel's ADR the boost it deserves? As a seasoned International Hotel Photographer, I can help you capture the essence of your property in a way that drives sales and elevates guest experience. Contact me today to discuss how we can make your hotel shine like never before!
So, there you have it, folks! Investing in top-notch photography isn't just an aesthetic choice; it's a smart business move. Until next time, keep aiming for those five-star reviews!
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Cheers, Steven Graffham