Hey marketers,

Hey marketers,

Welcome back for another week of fascinating insights and helpful tips! This time around, we're kicking things off with some fresh churn rate research that's bound to pique your interest. Plus, we've got an exclusive look at 10 expert tips (plus a bonus Pro tip) for crafting irresistible subject lines. And as the cherry on top, we'll show you our favourite marketing campaigns from February.

Let's get started!

Mags Kolesinski , Olga de Villiers & the It's Personal | Retention for DTC Brands team


INDUSTRY INSIGHTS

?? Unlocking DTC Success: Understanding How Churn Rates Impact Retention

?We'll shed some light on the mysterious topic which is churn rate! Did you know that a lower overall churn rate doesn't always mean your customers will stick around for a long time? Keep reading for the latest findings...

...TELL ME MORE


EMAIL MARKETING EXCELLENCE

?? 10 tips (+ a bonus Pro tip) for Crafting The Perfect Subject Line

?Crafting the perfect subject line requires skills and experience! But we'll tell you a little secret... it's all about tapping into your customers' natural instincts and behaviours. Let's find out how...

LETS GO...


MARKETING WINS

?? 5 February Marketing Campaigns We Absolutely Loved!

It's time for some out-of-the-box marketing wins we absolutely loved! From Rhode's new phone case (and lip gloss holder) to KFC taking their tower burger (and billboard) to new heights, here are some campaigns to get inspired by...

CHECK IT OUT


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