Hey, Look Here! Nope, Not a Dancing Cat. Better. PR Tips! ????

Hey, Look Here! Nope, Not a Dancing Cat. Better. PR Tips! ????

If our snazzy title pulled you in, imagine the magic you can weave for journalists. Let’s embark on a journey through Pressat's Hall of "Oh-No-They-Didn’t." Here’s our fun hit list of easily-dodged mistakes!

"Eh, What?" Subject Lines

First impressions? Think first dates but scarier. Heard that 90% of an ad's mojo is in the headline? Bingo! Journalists get zillions of emails. Most are zapped into oblivion before the journalist’s morning coffee. Let’s not add yours to the graveyard. Ditch dull headlines like "BFN Solutions Joins TSB Logistics." Yawn. Channel your inner clickbait, but, you know, be honest about it.

Noodle-y Opening Paragraphs

Nailed the headline? Great! But, a mumbo-jumbo opening? Ouch. Journalists are swamped. Be kind, be clear. Save the detective stories for Sherlock.

Wannabe Shakespearean Text

Keep it simple, PRospero! If your press release rivals War and Peace in word count, back to the drawing board!

Images: Picasso or Kindergarten Doodle?

Photos say 1,000 words, but ten 25MB images say, “I'm crashing your inbox.” Two to three crisp pics will do. And label 'em! A picture of Bob holding a muffin needs context.?

Typos & Grammar Gremlins

Your spell check is not on vacation. Use it! Your press release shouldn't feel like it was written by a caffeinated squirrel. Get a buddy or our fancy copy-proofing tool to keep things neat.

Missing Drama

Okay, we don’t need Hollywood-level intrigue (though wouldn’t that be spicy ????), but a little zest? Essential. Tug on those journalist heartstrings – just remember, no fake news!

MIA Phone Number

Rookie move? Yes. Common mistake? Also, yes. Be reachable. Unless you're secretly a spy, then, well, good luck.

Sorry, Who? Oh, Right!” Delayed Replies

Strike when the chatter is hot! Journalists have attention spans shorter than a goldfish contemplating existentialism. Reply swiftly.

The "Whoops, Wrong Audience!" Move

Pitching the latest meat lover's pizza to Vegan Times? Rethink. Research before you launch to save everyone from awkward encounters.

Out of Office Follies

Sent your big release and dashed off to salsa lessons? Please, have a back-up contact! Journalists don’t salsa. They chase stories.

Closing Thought

Harness the power of Pressat, avoid the pitfalls, and let the world (or at least that keen journalist) know your story. Keep it relevant, real, and slightly sassy! ??????