"Hey, isn’t that…..?"
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"Hey, isn’t that…..?"

Eugene Tan Hong Kiat Eugene Tan Hong Kiat

Eugene Tan Hong Kiat

Building and Facilitating Research | Educator in STEM and Healthcare

发布日期: 2024年6月28日
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Got to watch “Formula 1:Drive to Survive” after realising there is such a thing on Netflix (https://www.dhirubhai.net/posts/eugene-tan-hong-kiat-research_f1-f1singapore-singapore-activity-7207299519565189123-lrut?utm_source=share&utm_medium=member_desktop)

In essence a bit-sized (~30 min) reality TV series, and the producers were very smart to start off by featuring Guenther Steiner, (former) Team Principal of the Haas F1 Team. Larger-than-life personality and definitely entertaining to watch him as he steers his underdog team past many challenges.

My young daughter happened to walk past and see the Haas team logo, and exclaimed that "isn’t this H......(where we have had our dinner before)"?! Yes, it does really look like similar to that of an internationally renowned hotpot brand.

The power of branding, and both companies serve as useful case studies to learn from. More on them later!


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