Hey Honey, here's the latest: The mind-blowing AI Chatbot, Pantone's Magentaverse & More this Week.

Here's the latest in culture, news, and?updates from the world of social media. Carefully curated by the social superstars at?Hey Honey.

Will 2023 be the year of AI copywriting?

The most popular, of the AI tools going viral right now, is ChatGPT. It’s a prototype artificial intelligence chatbot, developed by OpenAI, which specialises in dialogue. You can ask ChatGPT to write anything for you from a small piece of copy like a Tweet, to much longer pieces of text like a love letter. The possibilities are endless! People have already found some creative ways to use...

Twitter incentivizes advertisers by matching their ad spend

I'm not sure if you know already, but Elon Musk now owns and is the CEO of Twitter?! ?? Since then, many big advertisers have paused spending on the platform. Could a financial stimulus be the way to win them back? Big advertisers could see their budgets matched and Twitter also promises to contribute to the ad budget of smaller advertisers. Read more here.

Welcome to the Magentaverse

Pantone brings us the Pantone Color of the Year. This year's color is ‘Viva Magenta’, a bold color, which is audacious and empowering. Every year, hundreds of brands take on the task of designing products with the Color of the year, and so, reinforcing the importance of how the Pantone color trend forecast is important and influential.

Watch out YouTube! TikTok's coming for you with horizontal video

TikTok is testing horizontal full-screen mode with select users globally. Not so long ago, the platform rolled out the ability for users to?upload videos up to 10 minutes?in length. What might seem like small updates, are potentially big changes that see TikTok move away from just being a short-form video app. With these updates, creators and brand will have more flexibility in the content they create. You can read more about it here.

Hey Honey, we're a social-first agency based in Europe working with global brands. You can follow us on LinkedIn,?Instagram,?Twitter, and?TikTok.