Hey Google ;)
Shifting perspectives with Google Assistant’s new app integration.
For the launch of Google Assistant’s app integration, we created a set of charming Insta-films. Expanding Google’s iconic color palette, we created a set of friendly and bold 2D characters, pairing them with fluid transitions and dynamic animated environments.
We developed this animated campaign by drawing each frame, this gives us complete freedom and control and it was exactly what we needed to work on these seamless transitions, character actions, and camera movements.
Find more stuff and credits on our site ;)
Client: Google
Agency: Art&Letters
Production: Aggressive / Niceshit
Exec. Creative Director: Dan Shapiro
Creative Directors: Carmen Angelillo, Rodier Kidmann, Guido Lambertini
Producers: Agusta Timotea, Dustin Pownall, Won Cha
Art Direction: Rodier Kidmann, Carmen Angelillo
Design & Illustration: Rodier Kidmann, Elda Broglio, Nuria Boj, Franco Vecchi, Miguel Angel Camprubí
Animation Direction: Guido Lambertini
Cel Animation & Clean up: Juan Nadalino, Ezequiel Cruz, David Maliboo, Ana Freitas, Margarita Rojas, Libardo Bohorquez
Animation & Compositing: Ana Freitas, Guido Lambertini
Additional Editing: Dustin Pownall?
Music & Sound Design: Wesley Slover
Music & Sound Design Dir. Cut: Facundo Capece