Hey Evenness, your logo's background is not a Progress Pride flag. Why so? Shouldn't it be the flag or rainbow?

???? As we celebrate Pride Month, a time dedicated to honoring the LGBTQIA+ community and its diverse identities, it's common to see the iconic Pride flag in its various forms, such as the Gilbert Baker Pride Flag or the Progress Pride Flag, displayed prominently in logos, advertisements, and social media. The Progress Pride flag, with its vibrant spectrum and added stripes for inclusivity, symbolizes inclusion, diversity, and the celebration of love in all its forms.

This year, however, Evenness has taken a different approach with its logo design, sparking conversations and curiosity.

A Statement Through Avant-Garde Design

The Evenness logo for Pride Month departs from the traditional Progress Pride flag and instead features a compilation of various shapes in bright colors. This avant-garde design choice is not a deviation from the spirit of Pride but an expansion of its visual representation. The decision to use different shapes aims to convey a deeper message about individuality and perception.

Celebrating Uniqueness and Diversity

Each shape in the Evenness logo symbolizes the uniqueness of individuals within the LGBTQIA+ community and beyond. Just as no two shapes are identical, no two people are the same. The diversity of shapes represents the multitude of identities, experiences, and perspectives that make up the community. This design is a celebration of the fact that everyone perceives the world in their own way, and these varied perspectives are what enrich our collective experience.

A Patchwork of Creativity

By bringing these shapes together like pieces of a puzzle, Evenness creates a patchwork that is both complex and harmonious. This visual metaphor underscores the idea that while each person is unique, together we form a beautiful, cohesive whole. The logo is a creative masterpiece, reflecting the strength and beauty that comes from unity in diversity.

The Colors of Progress Pride

Although the logo does not depict the traditional Progress Pride flag, the colors used are representative of the Progress Pride flag's palette. Each hue carries its significance and echoes the values of the LGBTQIA+ movement. Red for life, orange for healing, yellow for sunlight, green for nature, blue for harmony, purple for spirit, black and brown to represent people of color, and pink, light blue, and white to represent trans, gender non-binary, intersex, and those across the gender spectrum—these colors are integrated into the design to maintain a connection to the Progress Pride flag while presenting them in a novel and thought-provoking manner.

A Modern Interpretation of Pride

Evenness’s logo for Pride Month is a modern interpretation that aligns with the spirit of Pride while encouraging viewers to think beyond conventional symbols. It challenges us to see diversity not just in terms of colors but also in shapes, forms, and perceptions. This design is a reminder that Pride is not just about the symbols we recognize but also about the inclusive values we uphold and the unique identities we celebrate.

Embracing Innovation in Expression

In embracing this innovative design, Evenness demonstrates that there are many ways to express solidarity and support for the LGBTQIA+ community. The logo serves as a conversation starter, inviting us to explore and appreciate the myriad ways in which diversity can be represented and honored. It is a testament to the evolving nature of artistic expression and the boundless creativity that can be harnessed to celebrate Pride.

SUMMARY

Evenness’s unique logo for Pride Month is more than just a compilation of shapes and colors; it is a thoughtful representation of diversity, individuality, and unity that conveys a powerful message about the beauty of our differences and the strength of our community.

???? Interested in learning about our AI & Pride design experiment? Click here.