Hey Alexa, play RG's Greatest Hits

Welcome to The Era's Tour! In this special edition of Brain Candy, we’re celebrating a milestone: 10 years of driving real growth, building lasting relationships, and crafting campaigns that make an impact.

This quarter, we’re taking you behind the scenes with a look at our “Greatest Hits”—from the timeless lessons to award-winning client successes, and those quick pivots that turned challenges into victories. Get ready to explore a decade of insights, creativity, and marketing magic.

-The RG Team

Chart-Topping Content: The Evergreen Collection

Some tracks never go out of style—like the fundamentals of great marketing. Dive into our latest hits:

• From Networking to Necessity: Learn why relationship-building is a must in finance, especially in today’s evolving market.
• Navigating the New Realities of Marketing Attribution: Attribution is tougher than ever. We break down the latest trends and tactics.

And don’t miss our throwbacks, where we revisit classic lessons that are still as relevant as ever:

• Brand & Performance Marketing
• Power of Upstream Thinking
• The Benefit Ladder
• Divisible Content 101

Hall of Fame: Award-Worthy Client Milestones

From the Financial Communications Society (FCS) Awards to industry shoutouts, our clients have always made waves. Here's a special nod to those who stole the show:

• Oppenheimer—FCS Award Winner for Integrated Marketing Campaign
• iCapital—Recognized for Innovation in Finance by FCS
• RBC—Awarded Silver in B2B Audio Advertising by FCS, and Best of Show by Gramercy for raising the bar on community engagement
• Visa—Marcom Platinum winner for Digital Communications Strategy & Digital Advertising, and Best of Show at the Gramercy Awards

SEE THE WORK

Jazz Jams: Improv and Agile Successes

As marketers, remaining agile and quick on our feet has always been key to driving Real Growth. Here are two growth stories where improvisation led to major wins:

• Splitit leveraged Google Ads to intercept a competitor's searches & traffic as a result of their Super Bowl commercial
• Morgan Stanley created a video to highlight the value of Morgan Stanley’s expertise, shifting the focus from selling wealth to empowering advisors with the firm’s full capabilities?

Read more in our recent blog article to reflect on the incredible shifts that have kept us on our toes over the past 10 years, from the explosive growth of digital channels to the rise of AI.

LEARN MORE

Pop Hits: Creative That Popped

Visuals that make you stop scrolling, campaigns that turn heads—these are the hits that lit up our clients’ feeds:

Chaotic Headlines That Rocked Our World

It’s been a wild decade, and we’ve mastered the art of thriving in chaos. Check out some of the major events we've covered below.

BRB, currently listening to AI Drake.

Mark Zuckerberg is ready to fight Elon Musk in a cage match.

Has Apple fallen too far from the tree?

Riding the New Wave: RG's AI Event Recap

In our latest #AlwaysBeLearning client event, we hosted a discussion in partnership with Waldo.fyi, FKKS, and Heidrick and Struggles on the implications of AI for risk, efficiency, creativity, idea ownership, research, and strategy.

And, finally, to celebrate our 10-year journey, we’ve put a special twist on our Connections game. Can you solve this puzzle and unlock the stories behind our most memorable moments? Play along and beat us at our own game.

PLAY NOW

LET'S CHAT