The Hero’s Two Journeys

The journey of transformation gives the journey of desire its meaning. To build your Attractive Character for your audience, you must show them the journey you took to get where you are today.

Every good story has three parts: a character, a desire, and conflict. And I have to give credit to Mike Hauge for this stuff, because he taught me everything I know about story.

Take Little Red Riding Hood. She’s the Attractive Character. She has a desire: I want to take my grandma a bag of goodies. Then the conflict, which is the Big Bad Wolf wants to eat her along the way. Three core components. It’s not enough to just highlight your customers’ desires in your story. You must have conflict, because that’s where the emotion comes from. People buy with their emotions and justify their purchases with logic.

That’s the first journey. Little Red Riding Hood wants to bring cookies to Grandma. But as the audience, what do we really want? We want to see transformation. That’s the second journey.

This happens internally along the way. Maybe Little Red learns how to face her fears. Maybe she converts the Big Bad Wolf to a Big Good Wolf. We need to see transformation, and that second journey is even more powerful than the first.

When you’re introducing your audience to your Attractive Character, become aware of these two journeys. Maybe you did achieve wealth and got your amazing dream home and car. But why is that important? What meaning did you discover and what transformation happened along the way? When they see the meaning behind the goal, they can identify those same desires in themselves, and then they will buy.

Mike Morris/Russell Brunson

Almost every great Hollywood movie follows the Hero's Two Journey script. Why? Because it's powerful and makes sales. You learn the script by getting your FREE Expert Secrets book. The book is FREE, just cover shipping costs.