The Hero’s Journey - Storytelling in Business

The Hero’s Journey - Storytelling in Business

Rob D. Willis Rob D. Willis

Rob D. Willis

Strategic Story Producer | Helping senior leaders transform complex strategies into compelling stories that drive action | IMPACT? storytelling framework creator, trusted by HelloFresh, Babbel, Raisin and Scout24

发布日期: 2019年10月29日
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The Hero’s Journey is a story structure, which you can use as a powerful tool in business storytelling to create customer case studies and business profiles. It’s based upon research done by Joseph Campbell in 1949, and is ubiquitous in myths, fairytales and legends. The hero’s journey comprises of a:

  1. Beginning
  2. Call-to-Adventure
  3. Meet the Mentor
  4. The Return


See if you can create your own hero’s journey based upon your own experiences in life or business!

For Reference:

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