Heroic Elite = You, Activated!! ??

Heroes!!

Brian here. ??

I’m currently working on a new program we’re going to launch in 2025.?

(I’m going to tell you a little about it and then I’m going to ask for your help!)

Actually…

Correction…

I’m currently OBSESSING (!) about a new program we’re working on that will truly help you make 2025 THE greatest year of your life. Period.?

The program is going to be called…

Heroic Elite.?

Sub-title…

You, Activated!

I am absolutely, fiercely committed to making it THE most powerful, most life-changing thing we’ve ever done for you.?

For one VERY simple reason…

There’s NO WAY we will have a shot at fulfilling our Mission to help create a world in which 51% of humanity is flourishing by 2051 unless YOU (YES, YOU!! ??!!!) are showing up as the most activated, HEROICALLY ELITE version of yourself. Period.?

Now…

I’m very proud of our Heroic Coach certification program and our Heroic app.?

Both have been scientifically studied by one of THE best labs in the world.?

And…

Both have been proven to change lives.?

But…

The Coach program is 300 days long and is geared toward people who want to get certified by us/who want the FULL, DEEP DIVE into ALL the best ancient wisdom, modern science and practical tools we have to move from theory to practice to mastery over that extended period of time.?

To be blunt: Although life-changing, it’s not for everyone. ??

Then…

We have the app. I’m equally proud of that and we KNOW it works if you work it. (Always the most important variable. ??!)

But…

It can be a little light on helping you get FULLY activated.?

So…

We’ve known for a long time that we have a bit of a gap in our training programs/product offerings. ?

And…

That’s where Heroic Elite comes in.?

Imagine a 101-day program.?

SUPER INTENSE.?

SUPER PRACTICAL.?

And…

SUPER RESULTS-ORIENTED!!

Basically all the best stuff plus my/our latest thinking distilled into a 101-day program featuring me, Michael, and Alexandra going ALL IN on helping you CLOSE THE GAP and activate your Heroic potential so we can make 2025 THE greatest year of your life.?

We’re going to do things like take some Day 0 baseline tests including our standard “How energized, productive, and connected do you feel?!?” measures that we basically ALWAYS significantly improve.?

And…

We’re going to encourage you to get blood work done (time to optimize!), get your body fat composition tested (time to optimize!), get your VO2 max tested (time to go ELITE Peter Attia style!), and, of course see if your waist-to-height ratio is <.5.?

Note…

I say this with love…

And with a deliberate dose of metaphorical hyperbole…

If your waist-to-height ratio (WHtR) ISN’T <.5, you need to know that you are a WALKING, TICKING TIME BOMB. ?? ??

Quick context…

We talk about WHtR, what it is, and how to measure it, in this +1.?

In that +1 I give an example, “For example, I’m 6 feet tall. That’s 72 inches. My waist can be up to 36 inches to pass the <.5 test. It’s 32 or so.”

What’s it for you?

Now…

There’s a reason why that simple measurement is THE #1 predictor of your morbidity.?

To be direct (again, with love! ??): If your WHtR is >.5, that means you are almost certainly carrying excess visceral fat which is dangerous. It also means that you are almost certainly metabolically unhealthy—which means that your energy is probably not great and your sense of joy and enthusiasm for life is also probably not consistently great.?

Why does all that matter?

Well…

As we discuss all the time…

Science says that your “Zest” is the greatest predictor of your sense of flourishing which is why we spend so much time on it with everything we do and why getting you into THE BEST ENERGETIC shape of your life will be tied for first as our #1 goal for our Heroic Elite training program.?

As we optimize your Energy, we’re also going to help you go next level (ELITE!) with Focusing all that optimized Energy on your Work and Love so that we can help you get into your absolute best Productivity and Connection “shape” of your life as well.?

We’ll do all that while helping you go get SUPER clear on your most Heroically important goals for 2025. (Michael and I are working on a really cool framework I can’t wait to share here based on targeted thinking, the science of Big Goals, etc.)

And…

We’ll help you go next level (ELITE!!) with creating Masterpiece Days as we empower you with a brand-new Heroic daily journal we’re going to challenge you to CRUSH for 101 days straight as you dominate the app and get your Soul Force to 101 as well.?

And a ton of other things.?

This is already longer than I intended so let’s get to my request…

As we architect the program, if you feel so inspired, I (and we!) would be REALLY GRATEFUL if you’d take a minute or three and let us know what YOU would MOST like to get out of the Heroic Elite program we are architecting.?

I sent out a very similar email with a very similar request when we launched our inaugural Heroic Coach certification program six years ago.?

Michael and I read EVERY SINGLE one of the nearly 1,000 (993 to be precise!) responses we received and WE ARCHITECTED OUR ENTIRE PROGRAM with those ideas in mind—which is one of the main reasons why, I believe, it has been proven to be so effective.?

ZERO PRESSURE (of course!) and, again, if you feel so inspired, here’s the link to share your ideas on how we can best help YOU activate YOUR Heroic potential so YOU can show up as YOUR best, most Heroically ELITE self:

heroic.us/elite-survey

I will read every single one of your notes.?

Thank you.?

Love you. ?

Day 1. All in.?

LET’S GO!

??!!

B

P.S. When Michael and I were chatting about this program this morning, I got emotional telling him how we MUST (!!!!!!) create THE (!!!) most powerful work of our lives together that TRULY helps YOU crush it.?

I got emotional again typing that now and when I typed “I love you” above as well. ??

P.P.S. Heroic Elite is all Alexandra and I are talking about these days. She’s going to play a big role in the design and implementation of it. We’re thinking we’ll have a women’s-only track as well to make sure all you Heroic women out there are feeling her love and wisdom and empowerment.?

P.P.P.S. I quoted Marsha Linehan’s gem in my chat with Michael today…

P.P.P.P.S. In less than 101 minutes since we shared the above announcement, OVER 101 (!) of you answered my call to adventure-support and shared why YOU are most excited about Heroic Elite: You, ACTIVATED!

(Goosebumps.)

I wanted to send a quick note and say THANK YOU.?

And…

I wanted to let you know how extraordinarily (!) helpful it is for me to see YOU share in YOUR OWN WORDS, why you are so excited about Heroic Elite and what YOU, SPECIFICALLY would like to get out of the 101-day next level super-results-oriented training program.

For example…

Here are the FIRST TWO responses we got.

“I am a life long learner and believer in Heroic, so anything new from Heroic has me intrigued. But more important as I am dealing with more and more age related issues (74 years young, but…) I know that health has to be my #1 priority, to ensure i am able to continue to do what i want and need to do in work and love.”

That one has me focused on thinking about the more Heroically mature who are focused on increasingly Lifespan AND Healthspan.

My Heroic target? ??

Add a decade+ to BOTH this individual’s (and everyone’s!!) Lifespan AND Healthspan.

This highlights the critical importance of helping people truly understand the dangers of visceral fat.

“Optimize changed my life and business, and now an injury (again) sidelined me for over a year and I have gained weight, this comes at the perfect time after getting cleared to resume activity.”

This one makes it clear how important it is people REALLY get how dangerous visceral fat is…

“Waist ratio makes me ticking time bomb?”

The answer is: “Depends on where you’re at! <.5 = NO. >.5 = probably. >.55 or .6 = ALMOST CERTAINLY.”

btw: Here’s ChatGPT’s answer to the question of risk based on different waist-to-height ratios:

WHtR and Likelihood of Visceral Fat Issues

WHtR ≤ 0.5 (Low Risk)

Likelihood of visceral fat issues: ~5-15%

Most individuals with a WHtR under 0.5 have little to no visceral fat concerns unless other risk factors (e.g., sedentary lifestyle, poor diet) are present.

WHtR 0.5 - 0.55 (Moderate Risk)

Likelihood of visceral fat issues: ~40-60%

A significant proportion of individuals in this range will have early-stage or moderate visceral fat accumulation, often correlating with creeping metabolic risks.

WHtR 0.55 - 0.6 (High Risk)

Likelihood of visceral fat issues: ~70-85%

At this level, most people have excessive visceral fat, often exceeding the 100 cm2 threshold, which strongly correlates with metabolic syndrome and cardiovascular risk.

WHtR > 0.6 (Very High Risk)

Likelihood of visceral fat issues: ~95-99%

Nearly everyone in this category has substantial visceral fat accumulation, with a high likelihood of severe cardiometabolic risk factors such as insulin resistance, hypertension, and dyslipidemia. Imaging studies (e.g., CT or MRI) consistently show visceral fat areas >130-150 cm2 in individuals with a WHtR over 0.6.

Supporting Evidence

• A 2020 meta-analysis highlights WHtR >0.6 as nearly universal for visceral fat issues in both men and women.
• For WHtR 0.6+, visceral fat levels (measured via MRI or CT) often exceed 150-200 cm2, which places individuals at extreme risk for metabolic syndrome and cardiovascular diseases.

And…

Those are 3 of the first 5 responses.?

I’ll spare you the details on the other 120+ responses (many more came in since I started typing this!) and let you get on with your Sunday but wanted to say THANK YOU again for already supporting the cause and in advance for those who do.

All the responses make me THAT much more fired up to support YOU crushing your idiosyncratic expression of ELITE.

You can share YOUR thoughts here:

heroic.us/elite-survey

Day 1.?

ALL IN.

LET’S GO!

B

P.S. Just as the team and I were getting ready to send this out (bless you, MB, Rob, Calman, Tania, and Patrick!), I saw THIS note come in. (#136.)

Please tell us a little about yourself and why you're excited to join Heroic Elite.

"I’m super passionate about Heroic. I’m dedicated to truly showing up as my best consistently and supporting others to do the same."

Anything else you'd like to share with Brian?

"Brian- you have impacted my life deeply and profoundly. Even though I’m a person of faith, I didn’t fundamentally have any grounding anchor when struggling until I discovered your best-self protocol idea. It’s taken years of applying all the different ideas you teach and now I can truly say my lows are higher and my highs are higher. Much of my existential paradigm is based on your teachings. I’m excited sharing these profoundly impactful ideas with others. I’m SO grateful to you and bless you that you are tremendously successful in your endeavors.

Heroic Elite seems like a special initiative for individuals truly dedicated to personal development ready to take it to the next level. The main draw for me for such a program, in addition to feeling my best and showing up to each moment with presence, grace and acceptance, is 10x or 100x my impact (from a deeply aligned place).?

Getting support around how do we really facilitate profound shifts and support for others would really add value for me."

(Misty in Austin.)

P.P.S. Right as I typed that, Alexandra opened my office door and asked: “Are you going to share that one about the guy who lost 125 pounds?”

GOOSEBUMPS.

Yes, Wifey, I will.

Please tell us a little about yourself and why you're excited to join Heroic Elite.

"My name is [TOP SECRET]. I’m a newly minted and declared Heroic Coach. Following Heroic principles I have improved my health immensely losing over 125 lbs and moving an entire BMI level from Class 3 to 2. Hoping to get my WtH to the target."

Anything else you'd like to share with Brian?

"Just my sincerest gratitude."

Want to know why I (and we!) do what I do and why I’m/we’re all working on this on a Sunday afternoon?

THERE YOU GO.

Day 1. All in.

LET’S GO!

??

?