Herody's Campus Takeover: How Groww Grew with Student Interactive Sessions?
Herody is a student network across more than 2000 campuses, Herody is the go-to hub for students seeking gigs, sponsorships, and opportunities. With Herody’s app-based platform, 2,50,000+ students get opportunities and 300+ brands get their work done.
Groww is making finance simple for millions of Indians and it is completely built for growing India. Groww always had this idea that young minds coming into the market don’t have proper knowledge, due to which they lose their time, energy, and money.
That's when Herody and Groww joined forces.
The Plan:
??The plan was simple yet ambitious: to leverage Herody's extensive campus network to spread awareness about Groww through a series of interactive sessions ??.?
?That’s when the #AbIndiaKaregaInvest Student Chapter was launched and Team Herody took the end-to-end responsibility for executing these interactive sessions. Finance influencers like Harsh Goela, Anish Nandalike, CA Nishant Kumar are selected to deliver these sessions across colleges.
Execution Phase:
??The first seminar kicked off at a bustling college campus in NMIMS, Mumbai. Herody's team, armed with enthusiasm and knowledge, collaborated with Groww to deliver an engaging lesson on investing.?
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??The students were intrigued; many had never considered investing before. Our experienced influencers simplified the complexities of trading, making it accessible and relatable to a young audience.?
??But it wasn't just about spreading awareness; it was about building a community. Through Herody's platform, the brand could connect with like-minded individuals interested in investing. Groww's user-friendly interface made it easy for them to take their first steps into the world of stocks and mutual funds.
#Outcomes:
??In the end, the collaboration between Herody and Groww proved that with the right platform and the right message, anything is possible. Through education and collaboration, they had sown the seeds of financial independence and also generated an adequate amount of young leads for the brand.
If you are looking to leverage ROI-based youth marketing for your brand, Drop us a line at [email protected] and we will take it forward :)